Chapter 10: Fair and Foul Use — Taglines and Authorities

Ethical Markets Ethical Markets Originals

Chapter 10: Fair and Foul Use — Taglines and Authorities By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) Aug. 9, 2004                     Taglines in Polls Survey research shows that there are a very small number, really only a handful of people, who are …

Chapter 8: Making Good Use of Numerical and Commonly-Used Word Scales

Ethical Markets Ethical Markets Originals

Chapter 8: Making Good Use of  Numerical and Commonly-Used Word Scales By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 26, 2004                     If a pollster asks, “On a scale of one to 10, how do you feel about Bill Gates?”, he gets …