Chapter 8: Making Good Use of Numerical and Commonly-Used Word Scales

Ethical Markets Ethical Markets Originals

Chapter 8: Making Good Use of  Numerical and Commonly-Used Word Scales By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 26, 2004                     If a pollster asks, “On a scale of one to 10, how do you feel about Bill Gates?”, he gets …

Chapter 7: Down Boy? No — Give the People a Break

Ethical Markets Ethical Markets Originals

Chapter 7: Down Boy?  No — Give the People a Break By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 22, 2004                     The poll results that the media show us in newspapers, magazines, TV and radio are supplied by big-time commercial pollsters.  …

Chapter 6: Fair Response Choices – Equal Weight and Coherence

Ethical Markets Ethical Markets Originals

Chapter 6: Fair Response Choices – Equal Weight and Coherence By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 13, 2004                   In Chapter 2, we saw how complex and unusable the full response could be to a single either-or question of the type …