Eco-money: Corporations look to green investments
The National
… estimated to be a $45 trillion new global market,” says Hazel Henderson, the president of Ethical Markets Media and the author of Beyond Globalisation.

In Q3 2011, the Green Transition Scoreboard® totaled private investments in green sectors since 2007 worldwide at $2.4 trillion. Our new total of $3,306,051,439,680 confirms our view that this transition is on track to reach the $10 trillion we project by 2020. Click to read more (PDF)

St. Augustine, FL, February 29, 2012 — Ethical Markets Media, LLC (USA and Brazil), released their 2012 GREEN TRANSITION SCOREBOARD® tracking private sector investments since 2007 in green companies and technologies globally, now totaling more than $3.3 trillion.

The 2012 Green Transition Scoreboard® (GTS) report finds Asia, Europe and Latin America catching up with the USA in total non-government investments and commitments for all facets of green markets.  2011 ended with a GTS total of $3,306,051,439,680, starting from 2007.  Given the many studies indicating that investing $1 trillion annually until 2020 will accelerate the Green Transition worldwide and the over 100 research reports and articles referenced in this years’ update, the “Green Transition Scoreboard® 2012: From Expanding Cleantech Sectors to Emerging Trends in Biomimicry” definitively shows green investments are becoming the norm.

As Ethical Markets recommends, institutional investors are shifting away from more speculative sectors such as hedge funds, private equity, oil and commodity ETFs.  Ethical Markets hopes global investors are redeploying at least 10% of their portfolios directly in companies driving the Green Transition, putting green markets on track to reach the $10 trillion goal by 2020.  The GTS data provides investment advisors the foundation to update their asset allocations to include green sectors, which Mercer, LLC, advises should represent 40% of portfolios – half to offset climate risk and half to capitalize on these opportunities.

Hazel Henderson, D.Sc.Hon., FRSA, global futurist, former science and technology advisor to the US National Science Foundation, National Academy of Engineering and Office of Technology Assessment, president of Ethical Markets Media, LLC, said, “this current transition from fossil fuels to greater efficiency and renewable energy and resources is simply the next stage in human knowledge and scientific progress.”  Dr. Henderson is not alone, as she observes, “institutional investors have focused on climate risk and now have made the leap to opportunities in the global retooling for the inevitable green transition, estimated to be a $45 trillion new global market.”

About the Green Transition Scoreboard®, physicist Fritjof Capra, author of The Hidden Connections, finds that, “this important initiative tracks a quiet revolution: the Green transition to technologies that tend to be small-scale, community-oriented, non-polluting, energy-efficient, and labor-intensive, creating plenty of jobs. What more could we want?”

To highlight the shifting paradigm, Timothy Nash, M.Sc., Senior Advisor to Ethical Markets Media, LLC, explains, “One example is the recent burst of activity in the M&A space, largely due to companies spending cash they’ve hoarded since the 2009 credit crunch.  They are finally ready to deploy capital and are expanding into the green space.  In addition to developing R&D in-house, firms like Google, DuPont, and Toshiba are acquiring small and medium-sized cleantech companies.”

Rosalinda Sanquiche, Ethical Markets Media’s Executive Director and editor of the Green Transition Scoreboard® report, points out, “As impressive as $3.3 trillion is, there are many green market investments omitted from the GTS – smaller ventures blossoming around the world. Thousands of investments ranging from $100,000 to several million offer significant opportunities to move the green economy forward at the local and regional levels, transforming Main Street beyond Wall Street’s attention.”  She encourages smaller, decentralized, local enterprises, many inherently more sustainable than large companies, and often generating more jobs, to contact the Ethical Markets research team.

The GTS and Ethical Markets Media, LLC, have earned praise from Joel Makower, chairman and executive editor of fellow media company the GreenBiz Group: “humans, like all nature, survive on feedback loops that help us assess our world and, if we’re to survive and thrive, make adjustments along the way.  The Green Transition Scoreboard is a critical contribution to that feedback, tracking the size and scope of our transition to a greener economy.  It provides a hopeful measure of the unlimited potential to restore our world – profitably.”

The full report is available at www.greentransitionscoreboard.com.

Ethical Markets Media, LLC, is an independent, multi-media company, its mission to reform markets and metrics while growing the green economy worldwide with daily analysis and reporting on the global green transition and responsible, ethical investments and companies globally (www.ethicalmarkets.com and www.mercadoetico.com.br).

Contacts:

Rosalinda Sanquiche, Executive Director, Ethical Markets Media, LLC
rosalinda.sanquiche@ethicalmarkets.com, 904-826-1381

Timothy Jack Nash, Senior Advisor and Director of Sustainability Research, Ethical Markets Media, LLC
tim.nash@ethicalmarkets.com, 416-821-9179

Hazel Henderson, Founder and President, Ethical Markets Media, LLC
hazel.henderson@ethicalmarkets.com, 904-829-3140

St. Augustine, FL, February 29, 2012 — Ethical Markets Media, LLC (USA and Brazil), released their 2012 GREEN TRANSITION SCOREBOARD® tracking private sector investments since 2007 in green companies and technologies globally, now totaling more than $3.3 trillion.

Click to download the February 2012 Report

On the Eve of Rio+20, Countries Accelerating Plans for a Transition to a Green Economy

Beijing, 16 November 2011 – A new UN report demonstrates that governments and businesses alike are taking steps to accelerate a global shift towards a low-carbon, resource-efficient and socially inclusive green future.

From China to Barbados, Brazil to South Africa, countries are developing Green Economy strategies and activities to spur greater economic growth and jobs, environmental protection and equality.

In a statement issued on the release of UNEP’s flagship report, Towards a Green Economy: Pathways to Sustainable Development and Poverty Eradication, UN Secretary General Ban Ki-moon said: “With the world looking ahead to the Rio+20 UN Conference on Sustainable Development in June 2012, the UNEP Green Economy report challenges the myth that there is a trade-off between the economy and the environment. With smart public policies, governments can grow their economies, generate decent employment and accelerate social progress in a way that keeps humanity’s ecological footprint within the planet’s carrying capacity.”

Key Messages
The report, a result of a three-year global research effort involving hundreds of experts, underwent a three-month public review before being unveiled today. It confirms that an investment of two percent of global GDP across 10 key sectors is what is required to kick-start a shift from the current brown, polluting and inefficient economy to a green one.

· The report estimates that such a transition would grow the global economy at around the same rate, if not higher, than those forecast, under current economic models.

· But without rising risks, shocks, scarcities and crises increasingly inherent in the existing, resource-depleting, high carbon ‘brown’ economy, says the study.

· In addition to higher growth, an overall transition to a Green Economy would realize per capita incomes higher than under current economic models, while reducing the ecological footprint by nearly 50 per cent in 2050, as compared to business-as-usual.

· The Green Economy Report acknowledges that in the short-term, job losses in some sectors – fisheries, for example – are inevitable if they are to transition towards sustainability.

· However, it adds that over time the number of “new and decent jobs created” in sectors – ranging from renewable energies to more sustainable agriculture – will, however, offset those lost from the former “brown economy”.

As a result, a growing number of countries are undertaking activities to accelerate this transition.

At the China Council meeting this week, for example, the government’s international advisory group is expected to put forward its own study for moving towards a Green Economy.

China is the world’s lead investor in renewable energy, overtaking Spain in 2009 and spending US$49 billion in 2010. Overall, China is committed to spending US$468 billion over the next five years, more than double the previous five years, on key industries, including renewable energy, clean technologies and waste management.

“China considers the Green Economy to be a strategic choice in an increasingly resource constrained world, and we have made that choice in our development plans,” said Mr. He Bingguang, Director General of the Department of Resource Conservation and Environmental Protection in China’s National Development and Reform Commission.

“We appreciate UNEP’s contribution in promoting a global Green Economy transformation, which holds the potential for all countries to benefit,” he added.

Some countries, such as Barbados, Cambodia, Indonesia, the Republic of Korea and South Africa, already have national Green Economy plans that reflect the Report’s recommendations.

Others such as Armenia, Azerbaijan, Egypt, Kenya, Jordan, Malaysia, Mexico, Nepal, Senegal and Ukraine are focusing on greening priority sectors, such as agriculture, renewable energy, tourism and clean technologies.

Today in Rwanda, East African countries are meeting to explore how laws and regulatory frameworks can help drive a Green Economy at the national and regional level. Participants from Burundi, Kenya, Tanzania and Uganda, as well as Rwanda, will examine case studies and continent-wide initiatives, the latter being led by the African Union.

On the business side, UNEP has teamed up with 285 of the world’s leading investors, representing US$20 trillion in assets, who called on governments to mobilize action on climate change, including investments in emerging industries – like renewables and green buildings. Similar calls have been echoed by the International Chamber of Commerce, which represents hundreds of thousands of businesses in more than 130 countries.

“The elements of a transition to a Green Economy are clearly emerging across developing and developed countries alike. There are now some nations going further and faster than others which is in many ways generating a ‘pull factor’ that, if maintained, may bring others along over the coming months and years,” said Achim Steiner, UN Under Secretary General and Executive Director of the UN Environment Programme (UNEP).

The recent drive in clean investment is not only benefitting emerging economies, but also other developing countries. According to the latest Bloomberg figures, global investments in renewable energy jumped 32 per cent in 2010, to a record US$211 billion. After the emerging economies of Brazil, China and India, countries in Africa posted the highest percentage increase of all developing regions.

In Egypt, renewable energy investment rose by US$800 million to US$1.3 billion as a result of the solar thermal project in Kom Ombo and a 220 megawatt onshore wind farm in the Gulf of Zayt. In Kenya, investment climbed from virtually zero in 2009 to US$1.3 billion in 2010 across technologies such as wind, geothermal, small-scale hydro and biofuels.

In the California Mojave Desert, one of the world’s largest solar-thermal power plants is under construction and others are also being built in Spain and other parts of the United States.

“The Durban climate convention meeting in a few week’s time and Rio+20 next year are key opportunities to accelerate and scale-up the Green Economy. Central cooperative actions range from advancing Reduced Emissions from Deforestation and Forest Degradation (REDD+), moving on green procurement to switch national efforts into the sustainability space up to a new indicator of wealth that goes beyond GDP and internalizes the costs of pollution and degradation while bringing the true value of the planet’s nature-based assets into calculations of a successful and sustainable economic path,” said Mr. Steiner.

A series of UN-backed regional consultations on the Green Economy have underscored the growing interest in the report. While issues of financing and trade need to be addressed further, there is an acknowledgement that the current economic model, based solely on GDP growth, has resulted in the gross misallocation of capital and inequitable distribution of wealth.

The Report shows that investing the equivalent of two per cent of global GDP into agriculture, energy, buildings, water, forestry, fisheries, manufacturing, waste, tourism and transport would not only shift the global economy onto a more sustainable growth trajectory, but it would actually maintain or increase growth over time compared to the current business-as-usual scenario.

Policy recommendations on each of the 10 key sectors, as well as on finance and enabling conditions, are outlined in the report.

On transport, for example, the report suggests that prices need to take account of the societal costs accumulated as a result of congestion, accidents and pollution, which in some cases amount to over 10 per cent of the national or regional GDP. In Beijing, a 2009 study estimated that the social costs induced by motorized transportation are equivalent to between 7.5 and 15 per cent of the city’s GDP.

Globally, the transport sector’s impact on natural resources is wide-ranging, from the manufacturing of vehicles, which uses metals and plastics, to its use of fossil fuels, which involves engine oil, rubber and other consumable materials. Between 2007 and 2030, the transport sector is expected to account for 97 per cent of the increase in the world’s primary oil use.

With the number of vehicles in China expected to more than triple during this period, the government is promoting low-carbon, energy efficient cars and related infrastructure. In the city of Shenzhen, home of China’s first electric car, plans are underway to build large recharging stations and replace traditional buses with more than 7,000 electric ones in five years time.

Generating Jobs
The Green Economy Report suggests that over time “new and decent jobs” will be catalyzed in these key sectors. A recent study by ILO and the Chinese Academy of Social Sciences (CASS), entitled, Low Carbon Development and Green Employment in China, confirms that this is the case.

It provides a list of likely winners and losers and the scale of direct and indirect impact involved to identify net gains. It concludes that while 800,000 workers in small coal power plants in China are likely to lose their jobs due to climate mitigation actions, some 2.5 million jobs could be created by 2020 in the wind energy sector alone.

Currently, Denmark is home to the world’s top wind turbine manufacturer in terms of market volume, and China is in second place, followed by the United States and then another Chinese company. Germany ranks fifth. However, Germany has recently committed to scale up its renewable energy, following a decision to phase out nuclear power by 2022, and has thus set a target to source 35 per cent of its electricity from renewable energies by 2022, instead of the earlier target of 19 per cent.

In Africa, despite recent economic gains, there is increasing interest in creating green and decent employment. Representatives from 11 African countries met in June this year with ILO, UNDP and UNEP to look at case studies in the areas of recycling, sustainable construction and natural resource management. As a result, participants adopted action plans for creating green jobs in fisheries, agriculture and forestry, sectors which represent over 70 per cent of the employment in the region.

In Brazil, the ILO recently helped support the construction of 500,000 new homes with solar heating systems, resulting in 30,000 new jobs. In South Africa, a similar project on water ecosystem restoration created 25,000 green jobs for previously unemployed people, and at the same time, restored vital freshwater sources.

Generating Social Equity
Approximately two billion people live on small-holder farms, and despite making a significant contribution to food security, the majority of these farmers are malnourished and live in poverty. Low prices, unfair trade practice and a lack of transport contribute to their dilemma. The Green Economy Report argues that by moving to more sustainable agriculture practices, these farmers could increase their yields and profits.

Globally, an investment of US$100-300 billion per year in green agriculture, between now and 2050, could lead to better soil quality and better yields for major crops, representing a 10 per cent increase over the current business-as-usual strategies. As many of these farmers are also women, any benefits would most likely be shared with their families and communities.

The waste sector is another area that is expected to enhance social equity. Efforts to green the sector are often driven by cost savings, environmental awareness and resource scarcity.

However, the report notes that greening the sector not only requires improving the often sub-standard waste treatment and disposal facilities, it also entails training the workers, providing more equitable compensation and ensuring proper health care protection for them. Decentralizing large scale, capital-intensive waste management operations could also provide more employment opportunities in the community.

Electronic waste (or e-waste) is also a concern, particularly for developing countries. Current estimates suggest 20 to 50 million tonnes of e-waste are generated each year, while trade in waste becomes more prevalent, heightening threats to human health and the environment.

As sales in mobile phones and computers continue to grow in China, India, and across Africa and Latin America, the report finds that resource recovery and recycling offer the greatest potential in terms of contributing to a Green Economy.

Notes to the Editors:

Rio Earth Summit: In 1992 the UN Conference on Sustainable Development, popularly known as the Rio Earth Summit, was convened in Rio de Janeiro, Brazil, to address the state of the environment and sustainable development. In June 2012, there will be the follow up meeting or Rio+20 in Brazil, where one of the main themes governments are expected to address is Green Economy “in the context of sustainable development and poverty eradication”.

Towards a Green Economy: Pathways to Sustainable Development and Poverty Eradication can be found on the UNEP website: www.unep.org/greeneconomy

Click here to download the report (PDF).

Press Release
Ethical Markets Media (USA and Brazil)
PO Box 5190, St. Augustine, FL  32085
office@ethicalmarkets.com
phone 904.829.3140

St. Augustine, FL, September 6, 2011 — Ethical Markets Media (USA and Brazil) releases its August 2011 update of the GREEN TRANSITION SCOREBOARD® tracking private sector investments since 2007 in green companies and technologies globally, now totaling more than $2.4 trillion.

The Green Transition Scoreboard® (GTS) counts non-government investments and commitments for all facets of green markets starting in 2007 to the second quarter of 2011 – totaling $2,405,182,005,199 worldwide.  The GTS anticipates investments and commitments of $1 trillion annually until 2020, a figure many studies indicate will accelerate the global Green Transition.  Compared to the 2010 findings, global investors are slightly off the mark to reach $10 trillion by 2020 but are still building momentum.  In an otherwise flat market, Corporate R&D and cleantech M&A are driving much of the green economic growth.

“This updated total is noteworthy, as it comes in spite of economic uncertainty,” says Hazel Henderson, President of Ethical Markets Media (USA and Brazil) and creator of the GTS.

This is the first GTS report to begin the process of including R&D under $100 million, according to Timothy Nash, lead researcher for the GTS.  “Deals under $100 million, while barely moving a barometer tracking investments in trillions, are significant as they demonstrate how thousands of different companies believe in the economic soundness of greening industries,” says Nash.  “These diverse companies are all investing in making systems and products more effective, using less energy and generating less pollution throughout the life-cycle.”

For its next annual GTS report, Ethical Markets Media is encouraging companies with R&D or any projects in the Green Transition which can demonstrate tangible investments or firm financial commitments to contact the research team.  Ethical Markets will conduct outreach and vet green SMEs to add to their database and calculations and as the focus of the next GTS report.

“In a Wall Street versus Main Street discussion, the GTS shows how both types of investors increasingly are moving toward green technologies and processes,” says Rosalinda Sanquiche, Ethical Markets Media’s Executive Director and editor of the Green Transition Scoreboard® report.

The August 2011 update and the full report are available at www.greentransitionscoreboard.com.

Ethical Markets Media (USA and Brazil) is an independent, multi-media company analyzing and reporting daily news of the global green transition and responsible, ethical investments and companies worldwide (www.ethicalmarkets.com and www.mercadoetico.com.br).

Contacts:

Rosalinda Sanquiche, Executive Director, Ethical Markets Media

rosalinda.sanquiche@ethicalmarkets.com, 904-826-1381

Timothy Jack Nash, Senior Advisor and Director of Sustainability Research, Ethical Markets Media

tim.nash@ethicalmarkets.com, 416-821-9179

Hazel Henderson, Founder and President, Ethical Markets Media

hazel.henderson@ethicalmarkets.com, 904-829-3140

The global economy is now at a tipping point – emerging from the 300-year fossil-fueled Industrial Era to the cleaner, greener information-rich renewable energy societies which I predicted in my The Politics of the Solar Age in 1981.  Although prominently reviewed in the New York Times and based on six years of service on the Technology Assessment Advisory Council of the US Office of Technology Assessment, the National Science Foundation and the National Academy of Engineering – my book went unheeded until recently.  The health and environmental damage of reliance on fossil fuels led me to found Citizens for Clean Air in New York City in 1964 and persuade local media to carry an Air Pollution Index on weather reports.  Technology assessment research deepened my understanding of the scientific realities now entering public awareness: our planet Earth is awash in energy – that free daily photon shower from the sun.  We now need to accelerate our methods for efficient capture and use of this gift of Nature which green plants innovated in photosynthesis – providing food for humanity.

While waiting for the politics to reflect the coming Solar Age, I became a patient, well-informed, long-term investor, delving deeper into why economics and finance were missing this transition – obscured by fallacies of “efficient markets” and “rational actors.”  I avoided this herd behavior by becoming an early investor in Jeffrey Leonard’s Global Environment Fund, whose world view matched mine: find companies in efficient, renewable technologies, minimizing throughput of energy and materials used in producing national output.  This confirmed my view that GDP gives a Grossly Distorted Picture of a country’s progress.  My understanding expanded after founder Wayne Silby’s invitation in 1982 to join the Advisory Council of the Calvert Group of socially responsible mutual funds.  By 2000, I and Calvert launched our Calvert-Henderson Quality of Life Indicators as an unbundled dashboard of 12 systemic trends in national progress (www.calvert-henderson.com).

Changing the scorecards of success both at the company and national accounts levels became my passion.  Calvert deepened my understanding of the role of finance in technological innovation.  Both public and private finance can play leadership roles: public investments created satellite communications, the internet, the inter-state highway system and many civilian spinoffs of military budgets, while the private sector innovated in chemistry, biotech, the worldwide web-based economy and a whole range of efficient, renewable energy and materials technologies.  These latter innovations were largely ignored by Wall Street due to those fallacies in economic textbooks and their EMH underlying most financial models: CAPMs, Value at Risk, Black-Scholes-Merton Options Pricing as well as security analysts’ asset allocation “buckets” which still lack a sustainability sector.  Solar, wind, geothermal, whose annual potential exceeds total reserves of fossil fuels, are lost in their Energy sector ( still dominated by oil).

Energy efficiency was lost to investors’ view until Bloomberg and FTSE began noticing their rapid paybacks of 12-24 months, obscured by textbook economics ignoring the “externalities.”  The FTSE’s EO Energy Efficiency Index highlights these investment opportunities – now increasing as subsidies to fossil fuels are cut in many countries and making such cuts is on the agenda of the G-20.

Calvert, Pax World, Domini and other SRI funds pioneered, along with Alice Tepper Marlin’s Council on Economic Priorities, the new metrics of ESG company valuation.  At the UN, Dr. Elizabeth Dowdswell, head of UNEP, pioneered UNEP-FI, bringing global financial groups into awareness of how economies are dependent on nature’s ecosystems.  Thoughtful financiers pondering their persistent crises are learning from ecologists how to correct financial models, while recognizing that finance is a part of our global commons (www.transformingfinance.net).

Out of UNEP-FI, many initiatives have now joined the global Green Transition: UN-PRI with 800 firms with assets under management of $25 trillion; the UN Global Compact with 5300 signatory companies to its 10 Principles of Global Corporate Citizenship, the Green Economy Initiative with UNDP, ILO and the new TEEB analyses of the value of ecosystems and biodiversity as material to asset valuation.  In the private sector, SwissRE, CERES, the GRI, REN 21 and WWF joined in pioneering new metrics, while new stock indices and market letters covered the emerging green sectors, companies and investors.  Among individuals, our research with Globescan shows the growing awareness of the value of environmental considerations to overall wellbeing.

By 2003, I had decided that it was time to launch Ethical Markets Media to help reform markets and grow the green economy globally.  My green investments were flourishing.  Pioneers Matthew Kiernan, founder of Innovest, Nicholas Parker, founder of Cleantech, Jeffrey Leonard and all the daily news of the Green Transition needed a special media voice.  As I posted all the daily news on Ethical Markets, I saw the need to track all the private investment in green sectors to give a clearer overview of this global sustainability sector.  So, I created the Green Transition Scoreboard® and selected only those technologies and companies I knew would meet the long-term criteria of sustainability.  Thus we deliberately omit many investments we believe are mistaken (see page 3).

It’s time to end fossil fuel subsidies which would cut deficits and return billions annually to taxpayers and allow the green sectors to compete on a level playing field ( HYPERLINK “http://www.globalsubsidies.org/” www.globalsubsidies.org).  Today, 70% of all US federal subsidies go to oil, natural gas and coal and another 15% to ethanol – not to mention the hidden subsidies to nuclear.  As James Fletcher, former NASA Administrator told our Technology Assessment Advisory Council in 1976, if all of these subsidies over past decades had instead gone toward solar, wind, all renewables and efficient energy, the US economy would have been 100% powered by these renewable sources by the mid-1970s.  Our Green Transition Scoreboard® now tracks this technology evolution through these investments, shifting from the past to the future.  The World Social Forum has been saying since 2000, “Another world is possible.”  The Green Transition Scoreboard® details this new 21st century economy and how we are moving toward this cleaner, greener sustainable future.

Hazel Henderson
Creator, Green Transition Scoreboard®
President, Ethical Markets Media (USA and Brazil)
Author, Ethical Markets: Growing the Green Economy (2006)
Solar Irradiation versus established global energy
resources Solar Generation 6, EPIA 2011

Beyond GDP: International Public Opinion on Measuring National Progress 2010, Globescan and Ethical Markets Media, January 2011

GREEN TRANSITION SCOREBOARD® now totaling more than $2 trillion in private sector investments since 2007 in green companies and technologies globally.

Press Release
Ethical Markets Media (USA and Brazil)
PO Box 5190, St. Augustine, FL  32085
office@ethicalmarkets.com
phone 904.829.3140

St. Augustine, FL, February 17, 2011 — Ethical Markets Media (USA and Brazil) released their February 2011 GREEN TRANSITION SCOREBOARD® tracking private investments since 2007 in green companies and technologies globally, now totaling more than $2 trillion.

The Green Transition Scoreboard® (GTS) represents time-based, global research of non-government investments and commitments for all facets of green markets. This update of the GTS totals  $2,005,048,785,088 from 2007 to the end of 2010, significant because many studies indicate that investing $1 trillion annually until 2020 will accelerate the Green Transition worldwide.  This updated 2010 finding puts global investors and countries on track to reach the $10 trillion in investments goal by 2020.

Hazel Henderson, D.Sc.Hon., FRSA, former US government technology advisor and president of Ethical Markets Media said, “this new total is remarkable in spite of economic uncertainty.  It indicates that the global transition away from the 300-year fossil-fueled Industrial Era is accelerating toward the cleaner, greener, information-rich economies of the 21st century.”

Timothy Nash, M.Sc., Senior Advisor to Ethical Markets Media, adds, “This over $2 trillion total does not include nuclear, ‘clean’ coal or CCS, nor biofuels from food or agricultural sources, which we consider unsustainable.”

Rosalinda Sanquiche, Ethical Markets Media’s Executive Director and editor of the Green Transition Scoreboard® report, points out, “this startling amount does not include thousands of deals under $100 million, which we hope to include in future reports.  We have added and will continue to track our exclusive Corporate R&D sub-report and invite companies to alert us to any investments we may have missed.”

The full report is available at www.greentransitionscoreboard.com.

The Green Transition Scoreboard® has won praise from experts and asset managers including Matthew Kiernan, Nicholas Parker, Ashok Khosla and Don Tapscott, author of bestsellers Wikinomics and Macrowikinomics, who lauds, “Because it enables tracking of the global macro-shift from the Industrial Era to the emerging sustainable economies of the 21st century, the GREEN TRANSITION SCOREBOARD® is an important innovation.  Check it out!”

Ethical Markets Media is an independent, multi-media company analyzing and reporting daily news of the global green transition and responsible, ethical investments and companies worldwide (www.ethicalmarkets.com and www.mercadoetico.com.br).  As part of its research, it released its latest BEYOND GDP Survey in 12 countries with London- and Toronto-based Globescan on January 21, 2011.

Contacts:
Rosalinda Sanquiche, Executive Director, Ethical Markets Media
rosalinda.sanquiche@ethicalmarkets.com, 904-826-1381

Timothy Jack Nash, Senior Advisor and Director of Sustainability Research, Ethical Markets Media
tim.nash@ethicalmarkets.com, 416-821-9179

Hazel Henderson, Founder and President, Ethical Markets Media
hazel.henderson@ethicalmarkets.com, 904-829-3140