In just 5 weeks, business leaders from around the globe will convene in San Diego, CA, for what is shaping up to be the largest and most inclusive set of conversations to date about how sustainability thinking is changing the landscape of product and service design, brand strategy, marketing, communications, finance and human resources.
Over 2,000 innovators from a diverse mix of global corporations, leading non-profits and promising start-ups are coming to compare notes and make further progress on integrating sustainability principles, as key drivers of business and brand value, deep into the identities of their organizations. These companies are raising the bar on what will be expected of tomorrow’s brands. Will you join them?
Here is just a small sample of the many topics up for discussion during the week:
How to innovate for complex consumers such as the Aspirationals and the Millennials, with input from Starwood Hotels, Clorox, BBMG and GlobeScan
What HR incentives have been effective in facilitating wide-reaching corporate sustainability agendas at Intel, Unileverand Vancity
How to make collective progress towards greater transparency and effective utilization of supply chain scorecard data, featuring expert thinking from Microsoft, Life Technologies and Target
How to translate technical effort and complex impact data into effective consumer-facing communication, based on the latest work at PUMA, The Rainforest Alliance, and others
What new products and services are arising around profitable reclamation of waste at Interface, 3M and Sprintand more
Leaders from BMW i, BASF, Coca-Cola, Darden Restaurants, Deloitte, Dell, Ford, Google, The Guardian, Hilton Worldwide, Johnson & Johnson, Kaiser Permanente, National Geographic, NBC Universal, Nestlé, Pepsi, SAP, Staples, Sony Electronics, The Sustainability Consortium, UPS, Whirlpool and hundreds of others have already committed to attending SB’13. They are coming to share new ways to capture competitive advantage by seeing today’s environmental, social, and economic uncertainties as strategic opportunities for innovation across all corporate functions.
Many organizations recognize that successfully embedding sustainability initiatives into a company involves the concerted efforts of multiple teams. Check out these companies who are bringing cross-functional teams to SB’13.
The Coca-Cola Company
Johnson & Johnson
Prices go up in just 10 days and only 40 more rooms are left at Paradise Point. The hotel is expected to sell out this week, so make your decision now and register today to make sure you have full access to all the late night conversations before prices go up on May 9th.