A new class of global business leaders is emerging who are thriving as “we” with society (not just with investors). In this video, Elsie Maio, founder of Humanity, Inc., and creator of the SoulBranding? process, offers three cases of businesses that are flourishing by aligning what they do best with what the human beings in the communities they serve need most. These pioneering global brands are discovering the extreme returns where business and social impact intersect. Who will be next?