C2CPII CIRCULAR ECONOMY Spring/Summer 2018 News

Jay Owen Green Prosperity, Greentech, Beyond GDP

“Ethical Markets fully endorses the Cradle-to-Cradle approach to certifying companies and their products that meet the criteria of the Circular Economy.  This standard, along with criteria in new accounting rules of SASB, IIRC, GRI, CIMA, CASB, CDP, TCFD and B Corporation charters and the UNPRI and UNEP-FI principles point the global economy beyond the single money-measured GDP toward the 17 goals of the UN’s Sustainable Development  Goals(SDGs) and the cleaner, greener, knowledge-richer, more inclusive societies for our common future.

~Hazel Henderson, Editor”

Greetings from the Ellen MacArthur Foundation CE100 conference in London, where I and other members of the Cradle to Cradle Products Innovation Institute team are joining with other circular economy leaders to share knowledge and ideas for ways to further propel our global economy towards true circularity. As I reflect on the exciting discussions happening at this and other circular design conferences across the world, I cannot help but draw connections with the Institute’s own work this spring.

From the H&M Global Change Awards to Sustainable Brands, webinars, learning and collaboration opportunities for our built environment and fashion industry stakeholders, to in-depth engagement with our new Stakeholder Advisory Council, our work is driven by a deeply held belief in the value of the Cradle to Cradle Certified™ Product Standard as the means of verifying materials and products for the rising circular economy.

Recently, to help us grow recognition of the standard and better support all our stakeholders, from assessors and certifiers to members of the design and manufacturing communities ready to embrace Cradle to Cradle as part of their own commitment to creating safe, healthy, responsible materials and products, we have also made some exciting staff changes, including the formation of a stakeholder engagement team, and the creation of a new role focused on assessing the true impact of Cradle to Cradle Certified — things you’ll hear more about in future updates.

We are also delighted to share a record number of new certifications for the first part of 2018, as we welcome a variety of new brands and products to the Cradle to Cradle Certified family.

Here’s to a positive future.



Lewis Perkins, President
Cradle to Cradle Products Innovation Institute

Team Changes at the Institute

We’re excited to share some of the team changes that have been happening at the Institute this spring as our organization continues evolving to meet the growing needs of our C2C Certified community.


Cradle to Cradle Certified™ Products Program Will Contribute to Credits in the New Version of the ANSI/BIFMA e3 Furniture Sustainability Standard

Stakeholders will now be able to use the Cradle to Cradle Certified™ Material Health Assessment Methodology to demonstrate achievement in credits (Chemical Assessment) and (Product Optimization).


Fashion Positive PLUS Expands Global Collaboration

Entering its second year, Fashion Positive PLUS continues to grow, adding new members such as Athleta as it leads the fashion industry on a direct path to safe materials.


Meet the C2CPII Stakeholder Advisory Council

We recently created a new Stakeholder Advisory Council to provide the Institute with expert insight and feedback on how the tools, standards and programs we offer affect the user experience and market uptake of Cradle to Cradle Certified products.