“Ethical Markets highly recommends this ground-breaking report “Scaling Citizen Action on Climate Change” from this new Alliance between ANT Financial and our colleagues of the UN Inquiry, engaging over 200 million Chinese online users to monitor and reduce their carbon footprints and earning points towards planting, so far, over one million trees! Brilliant! We’re glad to see this going global! ~Hazel Henderson, Editor”
The Green Digital Finance Alliance is pleased to inform you that it has just published its first report Scaling Citizen Action on Climate – ANT Financial’s Efforts Towards a Digital Finance Solution.
This report shows that almost half of Ant Financial Services Group’s 450 million users signed up to Ant Forest, an app that gamifies carbon footprint tracking – cutting greenhouse gas emissions and demonstrating the massive potential of Fintech (financial technology) for supporting sustainable development. By the end of January 2017, the approach had avoided 150,000 tonnes of carbon dioxide emissions, thanks to the accumulation of small behavior changes, with much more to come. In addition, over 1 million trees have been planted in the Inner Mongolia desert as part of the scheme.