350.org Makes 10/10/10 Enormous Global Event

Ethical MarketsPoetry by Hazel Henderson

Congratulations to 350.org and the 10/10/10 Campaign.  Event organizers broke their own record from last year – 5348 events globally – when Biljana from Serbia registered an event for her local community in Belgrade.  On 10/10/10, at 10:10 AM, they will take 2nd and 4th graders on an “eco field trip” to volunteer at an sustainable farm, participate in green workshops, and do a trash clean-up.  They’ll finish their event by forming a big “350” for a group photo that they will send into 350.org after their event.  Biljana’s event in Serbia was the 5249th event registered of the 5511 registered to date, with more sure to come by 10/10/10.  To give you a sense of just how diverse this day promises to be, below is a list of a few event highlights assembled by the 350.org grassroots media team.

Funniest: Sumo wrestlers cycling to practice in downtown Tokyo.

Most remote: An education center in the Namib Desert in Namibia installing six solar panels.

Smallest country taking part: Divers on the smallest island nation of the world, Nauru (8.1 square miles) will plunge into their coral reefs for an underwater clean-up.

Most presidential: President Mohamed Nasheed of the Maldives is installing solar panels on his roof.

Most tipsy: Partiers in Edinburgh will be throwing a “Joycott” (a reverse boycott) at a local bar that agreed to put 20% of its extra revenues on 10/10/10 to making the bar more energy efficient. Attendees will try and drink as much as possible to raise money. Cheers!

Most poignant: In San Pedro Garza Garcia, Mexico, students will hand out solar-powered lights to families who are still recovering from the devastation of Hurricane Alex this June, 2010.

Most cross-cultural: Over 100 cyclists from Jordan, Israel and Palestine taking part in a 3-day bicycle relay to carry water from the Yarmouk River and the Sea of Galilee to the Dead Sea to symbolize the need for cooperation to stop climate change and save precious water resources.

Most educational: 850 universities in China, India, and the United States are joining 10/10/10 as part of the Great Power Race campaign, a clean energy competition.

Most carbon cut: On 10/10/10 the Mayor of Mexico City will sign a commitment to reduce the city’s emissions 10% in a single year. The city government will be directly responsible for 5% of the reductions and lead a public campaign to get citizens to cut the remaining 5%.

Most futuristic: Young people in Barbados will be demonstrating the viability of fuel cell technology in a hovercraft they have built themselves.

Rosalinda Sanquiche
Executive Director, Ethical Markets Media