Trust in Business Essential for 2013: Global Experts Join Forces to Combat Trust Crisis

Jay Owen Reforming Global Finance

Chester, N.J.  January 3, 2013—After a well-documented 10+ years of declining trust in government, business and the media, Trust Across America (TAA) (www.trustacrossamerica.com) and its ambassadors are launching the Campaign for Trust™, a two-year initiative to reverse this cycle.  “As the leaders in information, standards, data and the Who’s Who of trustworthy business, this is the next step in our initiative that began in 2009,” said Barbara Brooks Kimmel, a Co-founder and the Executive Director.

In the fourth quarter of 2012 TAA created The Alliance of Trustworthy Business Experts (ATBE) to collaborate in advancing the cause of trustworthy business through the creation of trust tools and communications outreach. Over 100 global thought leaders from Fortune 500 companies; leading academic institutions; global media and consulting have joined since the mid-October launch.

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