Despite being an absolute dumpster fire of a year, 2020 has seen a host of brands continue to innovate, think outside the box and achieve on their commitments; provided us excellent opportunities for learning; and set the stage for continued innovation and ingenuity in the new year — which can’t come soon enough for us!
BUSINESS
What’s Your Organization’s Carbon Budget?
The reduction in total carbon emissions due to COVID-19 just about equals the annual reduction we need to put in place over the next decade. That’s quite a challenge — and it will require us to examine every aspect of our organizations’ operations.
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BUSINESS
Certifying Private-Label Brands Leads to 200% Increase in Farmer Premiums
Countless studies have shown companies no longer need to choose profits over people; valuing people and sustainability is profitable. Consumers vote every day with their dollars and are rewarding the brands that embed sustainability into their ethos.
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COMMUNICATIONS
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
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COMMUNICATIONS
Lessons from a Very Difficult Year
Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances.
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COMMUNITY UPDATES
Sustainable Brands is hiring! We are looking for several full time team members to start ASAP! Please check our Careers page for more information on the roles and how to apply.
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