The Naked Future: What Happens in a World That Anticipates Your Every Move?

Jay Owen Trendspotting, Wealth of Networks


Because you are a subscriber to Futurist Update, we thought you might be interested in news on an upcoming book release related to the future and to foresight.

Announcing: The Naked Future: What Happens in a World That Anticipates Your Every Move?

To be published on March 6, 2014 from Current Books (a Penguin imprint)

In the past, the future was opaque—the territory of fortune-tellers, gurus, and dubious local TV weathermen. But thanks to recent advances in computing and the reams of data we create through smartphone and Internet use, prediction models for individual behavior grow smarter and more sophisticated by the day. Whom you should marry, whether you’ll commit a crime or fall victim to one, if you’ll contract a specific strain of flu—even your precise location at any given moment years into the future—are becoming easily accessible facts.

In The Naked Future: What Happens In A World That Anticipates Your Every Move? Patrick Tucker draws on stories ranging from health care to urban planning to online dating to reveal the shape of a future that’s ever more certain.

Reviews Are In!

“In this fascinating and gripping book, Tucker illustrates how… predictive powers will tell us about our personal health before we know it and how that health will affect others, where and when a crime might happen and who might become a victim of a crime, and when you might fall in love.”
Publishers Weekly

“A well-written consideration of how, in the next two decades, we will be able to predict huge areas of the future with far greater accuracy than ever before in human history, including events long thought to be beyond the realm of human interference.”
Kirkus Reviews

“Contemplating the future—the very, very near future—of Big Data is by turns terrifying and exhilarating. Patrick Tucker captures both extremes and everything in between in this thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy. This is a book powered by big ideas and enriched by expert storytelling.”
DANIEL PINK, author of To Sell Is Human and Drive

“Any American who doesn’t understand what big data has to do with everyday existence should read this book today. What’s at stake in The Naked Future is nothing short of free will itself.”
DOUGLAS RUSHKOFF, author of Present Shock: When Everything Happens Now

The Naked Future unveils a plausible future that is at once thought-provoking and rather unsettling. It seems inescapable.”
VINT CERF, Internet pioneer

“Patrick Tucker’s thought-provoking, eye-opening, and highly entertaining book The Naked Future skillfully illustrates how the intelligent analysis of big data is allowing us to see into the future with ever-increasing precision.”
RAY KURZWEIL, author of How to Create a Mind

“A fantastic romp through the data-drenched world that is just around the corner. Patrick Tucker spots the trends shaping society and business, and tells the stories with verve and insight. The Naked Future exposes what we need to know about tomorrow’s world—to not be caught with our pants down!”
KENNETH CUKIER, coauthor of Big Data: A Revolution That Will Transform How We Live, Work, and Think

Pre-Orders Are Now Available

In the coming weeks, we’ll be presenting you with more material on the topic of the naked future, big data, and the changing nature of foresight. We hope you will stay tuned for updates and further announcements. We’ll see you in The Naked Future!

FUTURIST UPDATE: News & Previews from the World Future Society is an e-mail newsletter published monthly as a supplement to THE FUTURIST magazine.
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