A new study casts doubt on the notion that corporations will improve their reputations by becoming more sustainable. The global study, by Brandlogic, a branding firm, and CRD Analytics, an ESG analytics provider, found that a group of companies increased their “real sustainability performance” but nonetheless suffered a decline in …
50 Fastest Growing Brands Serve a ‘Higher Purpose’
50 Fastest Growing Brands Serve a ‘Higher Purpose’ New research on the world’s 50 fastest growing brands found a cause-and-effect relationship between a brand’s ability to serve a higher purpose and its financial performance. The list includes numerous brands with strong reputations for sustainability, such as Method, Seventh Generation, Stonyfield …
The Global Green Economy Index–A Project Measuring National Green Reputations
The Global Green Economy Index is an annual survey measuring expert perceptions of national green reputations along the dimensions of leadership, policy, investment and tourism. In 2011, 27 countries will be measured in addition to their largest metropolitan area. This project serves as an important tool for nations to monitor …