The CVS Effect in Action: Customers Speak — Avon, Honeymaid, Mozilla, Chili’s Respond

Jay Owen Sustainability News

In earlier articles, I asked whether consumers will back up brands that makes decisions “because it’s the right thing to do” over pure profit motives. My bet is that these decisions will be rewarded by consumers as it become more normal for companies to make bold pro-health and pro-environmental choices. Here …