Chapter 11: Good Polls, Good Pollsters, Good Sponsors

Ethical Markets Ethical Markets Originals

Chapter 11: Good Polls, Good Pollsters, Good Sponsors By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) Aug. 16, 2004                     Good sponsors must take responsibility for hiring good pollsters and conducting good polls.  But how does a sponsor become a good sponsor and …

Chapter 6: Fair Response Choices – Equal Weight and Coherence

Ethical Markets Ethical Markets Originals

Chapter 6: Fair Response Choices – Equal Weight and Coherence By Alan F. Kay, PhD © 2004, (fair use with attribution and copy to author) July 13, 2004                   In Chapter 2, we saw how complex and unusable the full response could be to a single either-or question of the type …