Story of Change – This video from the Story of Stuff Project

Ethical Markets Community Development Solutions, Wealth of Networks

Story of Change – This video from the Story of Stuff Project, is a call to action, providing tangible direction for influencing policy to address the issues we care about: pollution, chemical contamination, resource use and more.  Produced by Ethical Markets’ friend and colleague Annie Leonard, along with EthicMark® Award-winner Free Range Studios.

Our new movie, The Story of Change, will be released tomorrow morning. But because you contributed to the production, we’re happy to give you a sneak peek the night before!

You’ve already shown with your generous support that you’re ready to take action. Now, please watch The Story of Change and take the Personality Quiz following the movie to find out which kind of changemaker you are.


Then be sure to share the film and your quiz results with everyone you know!

We made The Story of Change to inspire our viewers, Community members and others to step out of the consumer mindset and into our full power as citizens to build a better future.

That’s because too often, when faced with daunting environmental and social problems (say, disruption of the global climate) many of us instinctively flex our power in the only way we know how: as consumers.

Plastic garbage choking the oceans? Carry our own shopping bag.

Formaldehyde in baby shampoo? Buy the brand with the green seal.

Warming planet? Change our lightbulbs.

Without a doubt, those are all good things to do. But the fact is, better shopping isn’t going to change the world.

If we really want to build a better future, we have to move beyond voting with our dollars and come together to demand rules that work.

That’s the lesson we learned when we looked back at a series of effective movements for change, from the U.S. civil rights movement to the environmental victories of the 1970s. They didn’t just pester people to perfect their daily choices; they said we will work together until the problem is solved.

That’s not simple, and it won’t be easy. We’ll have to aim high and act boldly. But we’re convinced that history is on our side. So let’s get to work and make the kind of change we know is possible.

Again, thanks so much for your support! We couldn’t have made this movie without you.


Annie, Michael, Allison, Christina, Renee, Naomi, Bill, and Toni

The Story of Stuff Project team

P.S. Along with the movie we’ve launched the Changemaker Challenge, a platform for Story of Stuff Community members to share their action ideas and commitments. Post yours today!

P.P.S. You can see your name, along with over 600 other supporters on our site here.