There’s a new lens through which businesses’ commitment and execution of their Purpose will be judged, which takes into account their social impacts. For example: Are they taking action to help create a socially inclusive economy, to improve racial representation in their company along with their brand image, to optimize their use of plastic and alternative materials — or are they just talking about it?BUSINESS
Social Impact: A Sales Tool for the Post-Pandemic World
While the majority of companies recognize that social impact is valuable, few have managed to successfully integrate it into one of the most mission-critical activities: their sales strategy.
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BUSINESS
Regenerative Investing Key to Creating an Inclusive Economy
The recent spotlight on racial justice in the US has also highlighted the financial industry’s role in perpetuating discrimination. Many have responded by donating money to nonprofits, but a regenerative approach to investing that start to undo decades of chronic underinvestment is needed.
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BUSINESS
Private Sector Can (and Must) Clean Up the Oceans
The private sector must collaborate with the public sector to clean up plastic pollution in our waterways. Entities such as the TerraCycle Global Foundation have an opportunity to increase conservation and create value for all stakeholders in the work towards healthier oceans.
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COMMUNICATIONS
Good Start — But Let’s Move from ‘Brand Say’ to ‘Brand Do’
Much-needed updates to a growing number of brands in response to the Black Lives Matter movement is a great start. But deep, lasting impact requires two main actions — apologies; and adjusting the social paradigm.
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INNOVATION
Trending: Meet the Innovators Hell-Bent for Plant-Based Leather
While companies such as Amadou and MycoWorks are charging ahead with mushroom-based leather, here we see the material made from eggplant, cacti and apples — and taking a bite out of food waste at the same time.
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INNOVATION
‘About the Box’ Thinking: A Brewer’s Sustainability Story
Watch what happens when a sustainable hard kombucha brand teams up with WestRock for packaging that reflects its brand values.
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