February 4, 2013
|News & Tools for Forward-Thinking Brands|
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|Aspirational Consumers Unite Style, Sustainability To Shape Market Trends |
Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibility to the environment and society through their purchases.