Prosumer Report on Communities and Citizenship
Havas Worldwide, vol. 15, 2013
This report subtitled “Redesigned for a New World” explores a new approach to citizenship that relies less on politics and more on consumers and companies. The findings are drawn from responses to an online survey of 10,219 men and women in 31 countries made up of 79 percent mainstream consumers and 21 percent leading-edge Prosumers. The report pays particular attention to the latter group because Havas Worldwide believes what leading-edge prosumers are thinking and doing today is a good indication of what the mainstream will be thinking and doing in the near future.