“Ethical Markets agrees with marketing guru, Phillip Kotler. See my “Markets’ Problem Twins: Advertising and Trading“, on www.ethicalmarkets.com and in KOSMOS www.kosmos.com
Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability.
Are there some ways to achieve a reasonable slowdown in economic growth for the sake of saving the planet?
JOIN the :”father of marketing” Philip Kotler and Christian Sarkar as we discuss Work & Tech with Daniel Erasmus and Francis Cholle..