Philip Kotler: Does Marketing Need Curtailment for the Sake of Sustainability?

Jay Owen Beyond GDP, Transforming Finance

“Ethical Markets agrees with marketing guru, Phillip Kotler. See my “Markets’ Problem Twins:  Advertising and Trading“, on and in KOSMOS



“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability.

Are there some ways to achieve a reasonable slowdown in economic growth for the sake of saving the planet?


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JOIN the :”father of marketing” Philip Kotler and Christian Sarkar as we discuss Work & Tech with Daniel Erasmus and Francis Cholle..


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