PERSPECTIVES: Vladimir Putin’s Big Mistake

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“Ethical Markets highly recommends this article “Vladimir Putin’s Big Mistake” by our esteemed Advisory Board member Rinaldo Brutoco, President of our Partner, World Business Academy and Co-Chair of our EthicMark® Awards for Communication Uplifting the Human Spirit & Society. See all our global Judges Panel, chaired by Ravi Chaudhry and all our winning 5-minute ad campaigns raising the bar on advertising and PR ethics at


Hazel Henderson, Editor and Co-Chair of the EthicMark Awards.

Vladimir Putin’s Big Mistake
The Depth of American Values Wins the Day
By Rinaldo S. Brutoco

The following Perspectives column was published in the March 25, 2021 (online and printed) edition of the Montecito Journal as well as on the World Business Academy website
How did Vladimir Putin fail? January 6, 2021 must have been the biggest surprise and disappointment of his entire life. He worked diligently in 2016 to sew dissension amongst Americans to undermine our democratic institutions. He used all his skills, his deceit, and his incredibly powerful “asymmetric warfare” apparatus in the FSB (formerly the KGB), together with the best hackers in the world to effectively install Donald Trump as president. And upon his inauguration, Trump as president began actively assisting Putin in unraveling America’s power and prestige in the world such that it would be reduced to a second-rate power. Yes, in 2016 Putin actually “won,” and won bigger than he ever imagined. Continue reading…

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