Charging Ahead?
Crashing the grid!
By Rinaldo S. Brutoco
The following Perspectives column was published in the June 16, 2022 (online and printed) edition of the Montecito Journal as well as on the World Business Academy website.
Electric cars are gushing onto our streets from Tesla, and from Nissan, GM, Ford, Volkswagen, and a half dozen other car manufacturers (450 different models globally!). Elon Musk succeeded beyond Detroit’s wildest dreams in convincing first the American public, and then the global marketplace, that driving an electric car was “cool”. Everyone wanted one, and that was before the price of gas passed $7/gallon in California. Tesla demonstrated that the demand would be there if the car companies would innovate efficiently (which Musk did, and they didn’t) and offer adequate distance in between each charge.