Patagonia: Building A Strong Brand Out Of Old Clothes

Ethical MarketsSustainability News

Every once in a while, a completely counterintuitive idea comes along, shakes up our assumptions, and becomes the new normal. I believe Patagonia Clothing’s Common Threads initiative is an idea like that. As a business idea, it may seem like a good way to reduce sales. But that’s only if you don’t understand the power of the brand. Read more from Sustainable Business Weekly…