This week, Uberbrand’s Henry Richards outlined 5 cultural shifts for brands to keep pace with in 2019 in order to maintain consumer loyalty and trust — one of which, conscious consumption, is a theme of ongoing pertinence here at SB. More and more evidence has surfaced as to the vital role this movement plays for brands — including the latest from NYU Stern School of Business, whose Sustainable Share Index shows that sustainably marketed products account for more than half of the growth in consumer packaged goods since 2013. Enjoy the rest of your week!
‘The Voice of Society’: Why Your Company Could Use a ‘Social Board’ of Directors
The board of directors of any organization exists to provide vision and guidance. Ideally, they are meant to steer companies in the right direction, and keep them out of trouble.
Food, Beverage Giants Working with Growers to Cultivate Next-Gen Ag Practices
Anheuser-Busch partnership will produce more efficient rice-growing practices, while General Mills has committed to regenerate 1M acres of farmland by 2030.
5 Cultural Shifts for Brands Should Adapt to in 2019
2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well?
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainability.
Trending: Collaborations Continue to Fuel Solutions to Plastic Pollution
These days, we can’t go a week without the launch of another initiative, innovation or collaboration aimed at eradicating plastic waste around the world – which means we may actually have a fighting chance at doing it.
SB’19 Detroit Program Details Announced!
It’s here! See the long-awaited program details for SB’19 Detroit and start planning your schedule for June. Sessions will span a range of topics; from plastics and packaging to science and storytelling. You won’t want to miss this.
View Program Details