NEW REPORT: Rethinking Climate

Jay Owen Green Prosperity, Trendspotting, Beyond GDP, Latest Headlines

“Ethical Markets highly recommends this well-researched, innovative report on more systemic approaches to the climate crises.

Researchers Adam Dorr and Tony Seba are highly ethical, ecologically-aware systems thinkers, going beyond the obsolete price-derived GDP and all macroeconomic indicators which cannot embrace the real world changes now occurring as evolutionary jumps which biologists expect.

We applaud their ground-breaking work, which also conforms to our methods and metrics in our “Transitioning To Science-Based Investing“ 2019-2020 and all our previous Green Transition Scoreboard® reports since 2009, (free downloads from as well as my “The Politics of the Solar Age” (1981)  which uses this template, now in 800 libraries in 20  languages.

We hope to collaborate with RethinkX going forward.

~Hazel Henderson, Editor“


New Report
“Rethinking Climate”
Just Released


As a thought leader who joined the conversation about our earlier reports, “Rethinking Transportation,” “Rethinking Food & Agriculture,” “Rethinking Energy,” and “Rethinking Humanity,” we wanted to alert you to our latest report analyzing how, if we make the right choices, disruptive technologies can enable the world to eliminate 90 percent of carbon emissions within the next 15 years, and go beyond net zero after 2040 – far faster, and with far greater consequence, than is conventionally believed possible.

Today, RethinkX is releasing, “Rethinking Climate Change: How Humanity Can Choose to Reduce Emissions 90% by 2035 through the Disruption of Energy, Transportation, and Food with Existing Technologies.” In this new report, we show that with the right societal choices these three disruptions can eliminate the overwhelming majority of greenhouse gas (GHG) emissions worldwide within 15 years, and that market forces can be leveraged to do the bulk of the mitigation work because the technologies required are either already commercially available and competitive today, or can be deployed to market before 2025. This also means we can fight climate change while simultaneously saving trillions of dollars and fostering prosperity worldwide. Furthermore, these very same technologies will also make the cost of carbon withdrawal affordable, meaning that moonshot breakthrough technologies are not required to go beyond net zero from 2035 onwards. Regions, nations, cities, communities, businesses, and investors that choose to embrace and lead the disruptions will reap enormous economic and social rewards as well as environmental benefits, allowing less-developed areas to level the playing field and leapfrog over previous barriers to human development. Therefore, the greatest barrier to fighting climate change is our mindset. It is up to us to decide whether or not we deploy these technologies worldwide rapidly enough to avoid dangerous climate change.

Our goal is to inspire a global conversation about the opportunities and threats of this technology-driven disruption and, importantly, the choices that can lead to a more equitable, healthy, resilient, and stable society. Your participation in this conversation is crucial.

We invite you to explore our key findings below and share your thoughts via social media. You can find the report here, and you can follow us on Twitter and LinkedIn.