Future Capital Conversations: ‘Greenwashing’ – The Good, The Bad, The Ugly

Jay Owen SRI/ESG News, Beyond GDP

“Don’t miss Erika Karp, CEO of Cornerstone Capital in this webinar analyzing all the issues around Greenwashing!!

~Hazel Henderson, Editor 



Greenwashing – The Good, The Bad, and The Ugly

July 14, 2021

This Future Capital Conversation will focus on greenwashing from both investor and company perspectives. The term is often used in a disparaging way to describe how an organization (and sometimes a person) wraps itself in the optics of sustainable practices in a way meant to distract from demonstrably unsustainable behaviors. However, rather than disparaging, we will debate greenwashing as a good thing — if it is the first step along a more responsible and positively impactful path.

With our special guests Erika Karp, Chief Impact Officer at Pathstone, and Sara Olsen, Founder of the SVT Group, we will:

  • Identify the basic attributes of a sustainable enterprise.
  • Define what constitutes ‘greenwashing’ and distinguish good from bad.
  • Outline the journey from traditional to sustainable and beyond to regenerative practices.
  • Examine how to bring internal and external communications into alignment with more sustainable practices in an authentic and transparent way.
  • Discuss how money management firms are late arrivers to sustainability, and what the risks are to greenwashing in that context.
  • Answer the question of whether it Is also possible to greenwash yourself as a consumer or investor rather than act in a sustainable manner.

Please join us at 10:30am EDT on Wednesday, July 14, 2021, for a 90-minute discussion with Erika and Sara as well as Mark Sloss and Steve Schueth of Future Capital

REGISTER NOW and plan to join us on July 14th.

Erika Karp is the Chief Impact Officer at Pathstone. She recently joined the Pathstone team from Cornerstone Capital Group (acquired by Pathstone in 2021), the sustainable and impact investment advisory firm she founded in 2013. Erika founded Cornerstone Capital Group to bring the disciplines of finance, economics, and sustainability to bear in pursuit of a more regenerative and inclusive form of capitalism. Over the course of her twenty-five years on Wall Street, she developed a deep belief in environmental, social, and governance (“ESG”) analysis as a critical input to investment decision-making. Prior to launching Cornerstone, Erika was Managing Director and Head of Global Sector Research at UBS Investment Bank. She chaired the Global Investment Review Committee, served on the UBS Securities Research Executive Committee, and served on the Environmental and Human Rights Committee of the UBS Group Executive Board. Her work has been featured by Bloomberg, The Guardian, the Financial TimesInvestor Relations Magazine, and Forbes. Erika speaks on sustainable investing and finance at venues around the world including the UN Global Compact, the UN Principles for Responsible Investment (PRI), the Clinton Global Initiative, the Wharton School, the NYSE, the Organization for Economic Co-operation & Development (OECD), the Aspen Institute, the White House, and many other forums. She holds an MBA in Finance from Columbia University and a BS in Economics from the Wharton School. She recently joined the Board of Directors of Conscious Capitalism.

Sara Olsen is founder of SVT Group, certified B Corp and impact management firm that designs and implements systems to measure, manage and communicate social and ecological impact. Clients range from CalPERS to certified B corporation and impact management firm that designs and implements systems to measure, manage and communicate social and ecological impact. to Yo Yo Ma. Nothing inspires Sara more than the vision of an economy where it pays to do good. She is thinking deeply about stakeholder capitalism and systems change. She is founding board member of Social Value United States and co-chair of the methodology subcommittee of Social Value International; has taught at Stanford Graduate School of Business, Middlebury Institute of International Studies, and others; and is the author of several publications on impact management. Sara earned her MBA from UC Berkeley and MSW from the University of Chicago.

Greenwashing — The Good, The Bad, and the Ugly
Join us on July 14th from 10:30am to 12:00pm EDT


Please save the following dates for our future events as well, with more information to come:

August 11, 2021 – You’re Here for a Reason – REGISTER HERE
September 9-10, 2021 – Future Capital’s Third Annual Summit – REGISTER HERE
October 13, 2021 – The Attention Economy – REGISTER HERE 
November 10, 2021 – Alternative Economies & Monetary Systems – REGISTER HERE

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