Four Models for Engaging the Crowd

Jay Owen Crowdfunding


crowdsourcing.orgWednesday, March 6th, 2013

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Four Models for Engaging the Crowd — We continue our look at industry-leading research by our sister organization massolution. In this edition, we look at the four underlying models of engaging the crowd, and what makes them possible.


Record Campaign For ‘Veronica Mars’ Movie Nears $3 Million 

Veronica Mars, the star of a TV show that aired between 2004 and 2007, is coming to the big screen thanks to crowdfunding.

SXSW 2013: Ouya’s Julie Uhrman Bet It All on Kickstarter 

In a keynote interview at the 2013 South By Southwest Interactive festival, Ouya CEO Julie Uhrman told the audience that although she had been working on Ouya for some time before raising a million dollars in eight hours (and ultimately over 8 million dollars total) on Kickstarter, the entire venture all hinged on the crowdfunding campaign.

A Platform to Make Messages Go Viral Through ‘Crowdspeaking’ 

At one point or another we’ve probably all had a message that we’d like to see go viral, but finding that magic formula to make something take off online remains a mystery to most of us. One platform claims to have the recipe for that social media secret sauce.

Call for Startups: Crowdfunding Challenge at Crowdsourcing Week 

Crowdsourcing Week calls international startups to participate in a pitch and crowdfunding challenge. The winners will be announced during Crowdsourcing Week the first ever global event on crowdsourcing, open innovation and crowdfunding in Singapore on June 3-7.

Using Crowdsourcing to Bolster Online Marketing Outreach 

Capseo’s Anji Ismail unveiled a new crowdsourced marketing platform called DOZ at last week’s Launch festival. We caught up with the entrepreneur to find out what DOZ is all about.

Crowdfunding for Equity: Seedrs Takes Root in the U.K. [Part One] spoke with Alysia Wanczyk, marketing director for the U.K.-based crowdfunding platform Seedrs, to learn about the company’s progress and plans for the future.

Open Innovation Challenge Aims to End Mass Atrocities 

We examine an open innovation initative being undertaken by USAID and Humanity United to help minimize and prevent mass atrocities with the aid of novel technologies.

SXSW 2013: Steve Case Still Bullish on JOBS Act Crowdfunding 

Speaking at the South By Southwest Interactive festival in Austin, Steve Case remains optimistic about the future of crowdfunding for equity.


More Stories

Creative Crowdsourcing Firm 99designs Expands Into Latin America, Spain

99designs announced recently that it is expanding into Mexico, Argentina, Chile, Colombia, and Spain, as well as launching a site for Spanish speakers in the U.S.

Crowdsourcing the Climate Change Debate

Al Gore and his Climate Reality Project unveiled an ambitious crowdsourced tool called “Reality Drop” recently.

Turning Crowdfunded Ideas Into Working Products [Part I]

We speak with Bill Drislane of Dragon Innovation to find out how his company helps entrepreneurs manufacture their crowdfunded products.




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