For Immediate Release
Seleyn DeYarus, Best Organics Inc., 303.499.6742
Steve Hoffman, Compass Natural Marketing, 303.807.1042
Best Organics Inc. is Now Recognized as a Certified B Corporation by B Lab
Best Organics Inc. is now a Certified Benefit Corporation, joining the ranks of more than 700 mission-based, triple-bottom-line companies around the world.
May 16, 2013 – Boulder, CO – Leading organic gift basket provider Best Organics Inc., based here, is pleased to announce that it has achieved “B Corporation” certification for its focus on sustainability, social responsibility and business performance. Certified Benefit Corporations seek to integrate the “triple bottom line” of people, planet and profit into their business organization and culture, serving all the business’ stakeholders, including investors, employees, suppliers, customers and the communities in which the business operates.
B Corporations are certified by the non-profit B Lab, founded in 2006 by Andrew Kassoy, Jay Coen Gilbert and Bart Houlahan, veterans of private equity and footwear and apparel businesses. Through B Lab, the founders created a points-basedcertification system for forward-thinking entrepreneurs and businesses that wish to create and operate within a sustainable business framework. The movement is exceeding growth expectations, now with more than 700 companies in 60 business sectors across 24 countries, including industry leaders Ben & Jerry’s, Patagonia, Sambazon, Numi Tea, Bhakti Chai, Method, GoLite, and now Best Organics Inc.
“Increasingly there are businesses that want to create value for all their stakeholders, not just their shareholders,” said B Lab cofounder Andrew Kassoy. “These companies are competing not just to be best in the world, but best for the world. B Corp certification is like the Fair Trade label, but for the whole company, not just the bag of coffee. We are pleased that Best Organics has joined a unique group of more than 700 companies committed to making a big difference.”
“As a social mission driven company, joining the ranks of the B Corporation community provides support for our efforts to foster the health of people and the environment. Through the promotion of certified organic products that we offer in our America’s Best Organics gift baskets, we support artisan producers and educate consumers that their purchases make a difference,” says Seleyn DeYarus, CEO of Best Organics Inc.
As the co-producer of the Boulder-based “At the Epicenter” speaker series, Best Organics recently invited Andrew Kassoy to speak to a Boulder business audience on the importance of the triple bottom line model in a world of pervasive green-washing.
Not only is Best Organics B Corp certified but several of the companies that are featured in the America’s Best Organics gift basket collections are as well. The company curates products that are organic and/or fair trade certified but also seeks to create vendor partnerships with companies that are also Certified B Corporations. The company proudly offers Runa Tea, Fearless Chocolate and Numi Tea, all Certified B Corporations, as part of their fine product selections.
About Best Organics Inc.
Best Organics Inc. is a leading provider of organic and sustainable gift baskets, and a brand promotion and event production company. With roots in Boulder, Colorado, renowned as a center of natural, organic and sustainable business, Best Organics offers America’s Best Organics, an all organic gift basket-in-a-box filled with organic foods and snacks, personal care products and other eco-friendly items from local, artisan, regional and national brands made by social mission guided USA companies.
The company is the producer of At the Epicenter, a series of interactive CEO armchair interviews and networking events featuring nationally renowned business and thought leaders in the $300-billion LOHAS market as well as the Organic Alley Pavilion at the Boulder Green Streets annual ciclovia.
About B Corp
Certified B Corporations 1) meet rigorous standards of social and environmental performance; 2) legally expand their corporate responsibilities to include consideration of stakeholder interests; and 3) build collective voice through the power of the unifying B Corporation brand. As of May 2012, there are over 530 Certified B Corporations from over 60 indus tries , repres enting a divers e m ulti-billion m arketplace.
About B Lab
B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) accelerating the growth of the impact investing asset class through use of B Lab’s GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies, including creation of a new corporate form and tax, procurement, and investment incentives for sustainable business.