EMM congratulates The Story of Bottled Water, the 2010 winner of the EthicMark® Award

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Annie Leonard & Ron Nahser, EthicMark® Award Executive Director

Ethical Markets Media congratulates The Story of Bottled Water, the 2010 winner of the EthicMark® Award

Saint Augustine, FL, November 18, 2010 – Ethical Markets Media congratulates The Story of Bottled Water, the 2010 winner of the EthicMark® Award which recognizes socially responsible media campaigns by businesses, non-profit organizations or individuals.

“Advertising dollars drive most of the world’s media – and can be a powerful force for good, not just for promoting consumption and often waste,” says Hazel Henderson, founder of the EthicMark® Award and author of Ethical Markets: Growing the Green Economy.  “This award calls advertising to true greatness and leadership in envisioning positive futures and fostering civic responsibility and participation in addressing today’s global challenges.”

Consumption of finite resources and the waste created is one of the global challenges addressed by The Story of Bottled Water which received the award for the campaign’s “effective messaging through simple facts and graphics … representing outstanding marketing, advertising, and public relations campaigns and communications designed to uplift the human spirit and society.”  The campaign was developed by the Free Range Studios for The Story of Stuff Project, produced by Annie Leonard, author of The Story of Stuff.

The EthicMark® Award was presented at SRI in the Rockies, the largest and longest-running conference for the sustainable and responsible investment (SRI) and green investing industry, at its 22nd annual conference on November 18, 2010.  The 2010 conference, Responsible Investing in a Changing Financial Landscape, was produced by First Affirmative Financial Network in collaboration with many other organizations within the SRI industry.

The World Business Academy manages the Award with co-sponsors, Ethical Markets Media, LLC, and the University of Notre Dame Department of Marketing in the Mendoza College of Business.

Honorable mention for a non-profit campaign went to “We Can Help Us,” designed by DDB New York for the AdCouncil, which aims to prevent teen suicides, using the internet to provide information in an anonymous, non-threatening and non-judgmental space with a direct link to the National Suicide Prevention Lifeline.

Honorable mention in the for-profit category went to the “Shocking Barack” campaign by Crispin Porter + Bogusky, promoting the electricity-powered motorcycle Enertia, made by Brammo. The campaign involved extensive use of digital and social media to follow two Brammo employees riding Enertia Electric Powercycles from Detroit to Washington, D.C., along the same route automotive executives from the Big Three used when they appeared before Congress, having arrived on private jets.


Rosalinda Sanquiche, Executive Director

Ethical Markets Media


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