Direct Public Offering (DPO) Boot Camp #2!

Jay Owen SRI/ESG News, Crowdfunding

April 2014
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 Direct Public Offering (DPO) Boot Camp #2!
Participants in the 2nd DPO boot camp talk about securities in the first class. 
After the success of our inaugural DPO boot camp that ended in February, we’re proud to announce that we kicked off our second DPO boot camp on April 8th! 
Over the boot camp’s four sessions, another terrific group of California companies will learn how to: 

– Design a legally compliant securities offering that fits with their business goals

– Develop a marketing plan for their offering

– Launch and efficiently manage their DPO

 The boot camp’s participants are: 

1. BigPie – an online platform that makes it easier for local businesses to contribute to neighborhood schools, nonprofits, and community groups

2. Harmonia – a membership-based social club and healing arts center located in Sausalito

3. Indosole – a San Francisco company that makes shoes and sandals out of tires salvaged from Indonesian landfills

4. Mission Cheese – a San Francisco eatery that serves artisanal cheeses, homemade charcuterie, and California wine and beer

5. Proof Lab Surf Shop – a community-oriented surf and skate shop in Mill Valley

6. Herb ‘n Farm – a healthy-foods restaurant brand


 Calvert Foundation Lists on CuttingEdgeX!


The Calvert Foundation has listed its Community Investment Note on our Direct Public Offering (DPO) marketplace, CuttingEdgeX.

Calvert Foundation’s Community Investment Notes allow individuals to invest in a global portfolio of nonprofits and social enterprises that create jobs, build affordable housing, promote education, and protect the environment.
The minimum investment in the nationwide offering is $1,000.
Learn more about CuttingEdgeX and the Calvert Foundation’s offering here.

 Northern California Community Loan Fund 

Lists on CuttingEdgeX!


We are pleased to announce that the Northern California Community Loan Fund (NCCLF) has listed its Direct Public Offering (DPO) on CuttingEdgeX.

NCCLF is a San Francisco nonprofit that provides loan capital to organizations that create affordable housing, promote economic development and cooperative business models, and provide a range of human services. 
NCCLF accepts investments ranging from $1,000 to $1,000,000 at rates between 0% and 3.75%, depending on amount and term.
Learn more about CuttingEdgeX and NCCLF’s offering here.

Case Study: Real Pickles’ Direct Public Offering (DPO)



Massachusetts-based Community Involved in Sustaining Agriculture (CISA) recently released a case study about our client Real Pickles’ DPO.


The study provides an excellent overview of the DPO preparation, filing, and marketing process, shedding light on many of the questions about DPOs that we encounter every day. 

A blog post with a summary of the study can be found here.

Jenny Kassan Ranked among the Top 100 Most Influential Thought Leaders in Crowdfunding Today

Jenny Kassan was ranked among the top 100 most influential thought leaders in crowdfunding today. The survey of over 800 industry professionals was conducted by OurCrowd, an equity crowdfunding platform for accredited investors.

See the full list of thought leaders here.

CEC & Hundreds of Businesses Support 
Federal Minimum Wage Increase


Cutting Edge Capital CEO Jenny Kassan and President John Katovich added their voices to the growing number of businesses that support an increase in the federal minimum wage. Last increased in 2009, the minimum wage of $7.25 an hour ($15,080 a year for full-time worker) has less buying power than it had in 1950 because it has not kept pace with inflation.

Hundreds of business owners and executives around the country, including many fellow Social Venture Network members, have signed the Business for a Fair Minimum Wage Statement arguing that a fair minimum wage makes good business sense. Notable supporters include the American Sustainable Business Council, Zingerman’s Community of Businesses (see video here), Organic Valley, Ben & Jerry’s, Eileen Fisher, Dansko Footwear, Equal Exchange, Seventh Generation, New Belgium Brewing, and hundreds of locally owned businesses in almost every state.

Learn more at

Crowdfunding Cheat Sheet

Download our crowdfunding comparison chart to get up to speed on the four basic crowdfunding options!

Blog Roll

How To Create a $350-million Community Impact Investment Fund for the San Francisco Bay Area

  By Jenny Kassan, CEO 


According to the 2010 Survey of Consumer Finances, 50.4 percent of families have retirement accounts and the average value of these accounts was $44,000. According to the Census, there were about 1.6 million families in the 9 county Bay Area in 2010.  If 50.4 percent of these families have retirement accounts, 806,400 have retirement accounts […]

Read the full post here.

When You Go Solar Who Benefits More:

You or Wall Street?

  By Seth Wilson, Director, Energy & Economic Development 


Legend has it that Robert Johnson went down to the crossroads and traded his soul with the devil in exchange for becoming the best blues guitarist to ever live.  Is the devi l still at the crossroads cutting deals? Solar energy is at the crossroads of becoming a major contributor to solving our […] 

Read the full post here.

Direct Public Offerings Featured in Guest Blog Post 




Direct Public Offerings (DPOs) were featured in a guest blog post (“Entrepreneurs – Have You Considered Direct Public Offerings to Raise Capital?”) on Return on Change. The post explores the different types of start-up capital available to entrepreneurs, with a focus on DPOs.

Read the full post here.

Client News

 Cherryvale Farms LIVE on CircleUp!

We’re pleased to announce that our client Cherryvale Farms is doing a public offering to accredited investors under Rule 506(c), a new tool for raising capital under the JOBS Act.
Cutting Edge Capital and its sister law firm, Katovich & Kassan Law Group, assisted Cherryvale Farms with the legal work required to conduct this type of offering. 
Accredited investors can participate in the offering through CircleUp!

 Mendocino County’s Economic Development & Financing Corporation Proceeding with Public Offering

Our client the Mendocino County Economic Development & Financing Corporation is conducting a Direct Public Offering (DPO) to fund a loan program aimed at ventures that struggle to obtain financing from traditional lenders.
Read the story about them in The North Bay Business Journal.
Upcoming Events

 Sustainable Enterprise Conference

 Rohnert Park, CA

April 30, 2014


The Sustainable Enterprise Conference is a day-long learning and networking conference dedicated to helping North Bay businesses, academic, government and non-profit organizations transition to economic, environmental, and social sustainability.

The conference program provides organizations and individuals with the latest information on how innovation and sustainability will drive the economy while preserving the resources needed for a prosperous future.

Jenny Kassan and Scott Collier will be speaking at the event.


Registration information can be found on the conference website.

 2014 Social Enterprise Business Conference 

 Austin, TX

May 19-20, 2014




The 2014 Social Enterprise Business Conference will be a forum for discussing the application of emerging investing models to social causes. The conference will focus on strategies ranging from Social Impact Bonds to partnerships in investment ventures. The conference will feature several of the country’s leading experts on Social Enterprise, Social Investments, and Low-Profit Limited Liability Corporations (L3Cs).

Jenny Kassan will be speaking on a panel about the legal aspects of investment crowdfunding.


Please visit the conference website for more information.


Moving Together Toward a New Economy 

 Boston, MA

June 6-8, 2014



Everywhere today, people are experimenting with new ways to create sustainable businesses, share knowledge and resources, and build resilient and democratic communities. From many people and places, a common vision for a new economy is gaining the momentum and power necessary to transform the system.

The conference will bring together a diverse group of the new economy movement’s most energetic thinkers, practitioners, and newcomers.

Jenny Kassan will be on a panel about re-creating access to capital for new economy businesses.


For more information about the conference, please visit the New Economy Coalition’s website.

 12th Annual BALLE Conference

 Oakland, CA

June 11-13, 2014



The 2014 BALLE Conference will focus on six key conversations that are emerging as among the most important happenings in Localism:  

  • Finance: financing resilient local economies
  • Entrepreneurship: ecosystems for community entrepreneurs
  • Leadership: leadership development for a new economy
  • Policy: a localist policy agenda
  • Food: the new food economy: soil, systems, society
  • Ownership: the future of ownership

The conference will be a forum for advancing economic justice and inclusiveness.

Jenny Kassan will be a Leader in the Room for the Financing Resilient Local Economies conversation.


More information about the 2014 BALLE Conference can be found on BALLE’s website.

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Cutting Edge Capital is a consulting firm and innovation center that works to redirect the flow of resources and wealth from Wall Street to Main Street and to preserve it for future generations. CEC is pioneering tools for a more inclusive economy, sustainable communities, and healthy ecosystems.


As a certified B Corporation and Alameda County Green Business, we are dedicated to the sustainability of our clients, staff, community, and the environment. We invite you to visit our website to learn more about who we are and what we do.

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