Green crowdfunding is fast emerging as an innovative practice to support startups and enterprises engaged in the development of sustainable products and services. Online crowdfunding allows for removal of middlemen, and helps in the establishment of a direct financial relationship between socially and environmentally conscious investors and sustainable entrepreneurs.
That’s not to say that the larger financial institutions are not interested. One project that is designed to create new crowdsourcing opportunities in sustainable innovation, finance and customer base expansion has been developed in the UK. The project, the RBS Innovation Gateway has the backing of the Royal Bank of Scotland (RBS) and 2degrees, a platform for sustainable business.