Claims & Claimants: Say Goodbye to “Eco-Friendly” Products

Ethical Markets Sustainability News

By Jonathan Yohannan

We should rejoice.

The latest Federal Trade Commission Green Guides, which were released last month, provide updated guidance on everything from the use of certification to specific environmental claims. While the guides are not perfect or comprehensive, they do provide tangible information and ammunition to empower companies and keep offenders in check.

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