ETHICMARK® AWARD SEEKING APPLICATIONS: AWARDS TO BE
ANNOUNCED AT SRI IN THE ROCKIES CONFERENCE IN NEW ORLEANS
Sustainable and Responsible Investment (SRI) Industry Conference Provides Stage for EthicMark® Spotlight on Ads, Other Media Campaigns That “Uplift the Human Spirit and Society”
Colorado Springs /// April 5, 2011 /// The EthicMark® Award Advisory Board, in partnership with the World Business Academy and SRI in the Rockies Conference organizers at First Affirmative Financial Network, announced today that online nominations are now being accepted for the 2011 EthicMark® Award for advertisements and other media campaigns that uplift the human spirit and society.
The EthicMark® Award is presented annually at the SRI in the Rockies Conference, the world’s largest and longest-running conference for the sustainable and responsible investment (SRI) industry. The 22nd annual event will be October 2–5, 2011 in New Orleans.
EthicMark® will evaluate all nominees submitted to the University of Notre Dame Mendoza College of Business. The Award includes a for-profit, and a not-for-profit category. The for-profit category includes ads designed to make a profit by marketing a product or service. Ads designed to promote an idea or cause will be considered for the not-for-profit category. In determining the proper category, it is irrelevant whether the advertising agency that produces the ad makes a profit. All ads in either category will be judged according to the Award criteria, which place the highest value on the most ethical marketing and media campaigns.