A Look at a Global Brand Leading the Way in Crowdsourcing

Jay Owen TV Series

 

Having trouble viewing this email? Click here

crowdsourcing.orgWednesday, January 30th, 2013

Top Stories

Visit Our Site

Heineken Leads the Way for Global Brands in Crowdsourcing — Recently, Crowdsourcing.org‘s Eric Mack spoke with Mark van Iterson, head of global design at Heineken, about the company’s dedication to crowdsourcing.

OTHER HIGHLIGHTS

PASS Looks to Expand Crowdtesting Success into the U.S. 

PASS Group, a leading provider of crowdsourced software testing services based in Europe, announced today that it is expanding its crowdtesting platform, passbrains, into the U.S. market in response to increased demand.

Mary Jo White to Lead SEC: Crowdfunding Implications? 

President Barack Obama nominated Mary Jo White to head the SEC last week. We take a look at White’s track record and what her nomination may mean for crowdfunding and the JOBS Act.

GeniusRocket CEO Moves On, Shares Crowdsourcing Lessons Learned 

GeniusRocket CEO Peter LaMotte recently informed us that he’s decided to leave his post at the curated crowd-powered creative agency to pursue a new opportunity. Crowdsourcing.orgasked him to tell us about the decision to leave and to share some of the lessons he learned about crowdsourcing during his tenure at GeniusRocket.

Video Game Experts Debate: Is the Kickstarter Honeymoon Over? 

Gaming experts Seamus Blackley, Marcus Beer, and Jeff Cannata discuss crowdfunding for video games — specifically, the continuing viability of Kickstarter as a funding mechanism for both indie and mainstream game developers.

Google Crowdsources Maps of North Korea, Gulags Included 

Google has poured a new batch of crowdsourced data into Google Maps, which includes the locations of some of the totalitarian regime’s prison camps, identified matter-of-factly as “Gulags.”

Y Combinator Funds Watsi, a Non-Profit Medical Crowdfunding Startup 

On Friday, Y Combinator announced it would fund Watsi, a crowdfunding site that connects patients in need of low-cost, high-impact medical care with donors willing to fund their treatment.

Ouya Takes Crowd’s Input for Controller Design 

The team behind the Ouya continues to use fan feedback to improve its console. In a recent blog post, the developers announced that they are changing certain aspects of the controller design, based on the early response from backers.

 

More Stories

Adding Webinar Presentations To Equity Crowdfunding Projects

Thomas Vass of The Private Capital Market writes in to explain how trust is formed between a company and its investors, and how webinars can stand in for the face-to-face meeting.

Lessons Learned from a Live Crowdfunding Campaign in Progress

Karinna Kittles-Karsten has been giving us a sneak peek behind the scenes of her crowdfunding campaign. In this, her latest crowdfunding journal entry, she talks about the keeping up the intensity and focus during a live crowdfunding campaign.

Tracking Twitter as a Tool When Crisis Strikes

The sheer volume and velocity of tweets generated during a disaster makes real-time social media monitoring particularly challenging if not near impossible. Two new studies argue that there is “a better way to track the spread of information on Twitter that is much more powerful.”

 

 

 

11400 West Olympic Boulevard, Suite 200
Los Angeles CA 90064 
[email protected]