This week, we look at how more luxury brands are embracing sustainability down to their packaging; and how clean-beauty brands should do the same, versus relying on forests for sustainable alternatives to plastic. Speaking of forests, we see how Google and Meta are putting responsibly sourced wood at the center of their latest construction projects; and welcome the America the Beautiful for All Coalition and its community- and equity-driven nature agenda.
EDITORIAL
CHEMISTRY, MATERIALS & PACKAGING
Tech Titans Embrace Responsible Forestry
While many companies focus sustainability efforts on their products and other consumer touch points, two of tech’s largest companies are including large facility construction and remodel projects as a foundation to their efforts having a ‘nature-positive’ approach.
BEHAVIOR CHANGE
Brand-Led Culture Change Key to a Flourishing Future
By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.
THE NEXT ECONOMY
National Coalition Launches Community- and Equity-Driven ’30×30′ Agenda for Nature
The 150-member America the Beautiful for All Coalition brings diverse experiences and perspectives to the frontline fight to save 30 percent of US land, fresh water and ocean by 2030.
CHEMISTRY, MATERIALS & PACKAGING
2023 Design Trends: Balancing the Beautiful with the Responsible
The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently.
CHEMISTRY, MATERIALS & PACKAGING
‘Clean Beauty’ Is Just a Pipe Dream If Sustainability Gets Left Behind
Every year, 3B trees are turned into paper packaging for the products we buy — including for many ‘clean’ beauty brands. These brands must take the same holistic approach to their packaging as their ingredients.
EVENTS CALENDAR
FEB 14-15 SB’23 TOKYO-Marunouchi | Tokyo, JP | Hybrid
MAR 15 Discussion Group | Virtual
MAR 21 Brand-Led Culture Change Turkey | Istanbul, TR
MAR 29-30 Member Meeting | Orlando, FL | Hybrid
MAY 22-24 Brand-Led Culture Change | Minneapolis, MN