“We are pleased to publish this thoughtful and important original article by one of the world’s leading experts on marketing, Philip Kotler, who has extended this field to embrace all the issues of global ethics which we also cover. Kotler has been called the “guru” of responsible global marketing and I have also reviewed his groundbreaking new book BRAND ACTIVISM (2018), with co-author Christian Sarkar on our Books & Reviews page. We also agree with many of his policy proposals for dealing with inequality, which is, along with climate change, among the most important concerns for the future of societies in the efforts to reform globalization beyond money-measured GDP toward the United Nation’s Sustainable development Goals (SDGs).
~Hazel Henderson, Editor“