This is How You Change the Narrative on Capitalism

“Ethical Markets highly recommends JUST Capital’s ratings, and will refer to them at the plenary session of the “Making Capitalism Work for All”

Conference sponsored by the American Sustainable Business Council ( www.asbcouncil.org) in Washington DC Dec.10^th .

~Hazel Henderson, Editor“

THIS WEEK: A huge week for JUST! We release our 2020 Rankings of America’s Most JUST Companies, held our first-ever Quarterly JUST Call with PayPal, and analyzed how the Business Roundtable signatories stack up on delivering stakeholder return.

“There is no incongruence between doing the right thing for multiple stakeholders, putting employees…first, and driving value for shareholders.

Companies who embrace values like that deliver value.”

– Dan Schulman, PayPal President & CEO, from the Quarterly JUST Call

If you want to see how we embed the stakeholder framework into mainstream business thinking, all you have to do is watch our own Paul Jones and PayPal CEO Dan Schulman on CNBC Squawk Box this past Wednesday. It was a brilliant exposition of why our mission is so timely and important. PayPal’s work to support their most financially distressed employees is an inspiring example of just business behavior in action, the impact it can have on people’s lives, and the benefits that accrue to investors and all stakeholders. PayPal is #1 in their industry and #8 overall in the new JUST Rankings.

Dan expanded on this and other themes immediately after on our first-ever Quarterly JUST Call – a new, interactive platform for CEOs to speak directly with investors about the ways they’re serving all their stakeholders. The QJC is another great example of how JUST is influencing the conversation on the role of business in society, and our second Call will be with Akamai Technologies CEO Tom Leighton in December.

In other monumental news, on Tuesday we released our 2020 Rankings of America’s Most JUST Companies. If you want to see how the Business Roundtable signatories rank, read our analysis here. JUST is rapidly becoming the preeminent scorecard for measuring how corporations are performing in the stakeholder economy. We celebrated with some of the companies leading the way, including Microsoft, Anthem, PayPal, P&G, Etsy, and Prudential, along with many of our friends, supporters, board members, and partners. It was a great occasion, and Forbes did us proud.

We are on the cusp of a major breakthrough. It is time to make stakeholder performance the norm, not the exception, so we can get business and markets working to solve our most pressing social and environmental problems. I urge anyone who reads this newsletter to help us spread the word, share it with others, support us financially if you can, or simply reach out to tell us how we can help you. With gratitude and thanks,

– Martin Whittaker

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