A NEW ROLE FOR ADVERTISING

A NEW ROLE FOR ADVERTISING By Hazel Henderson © 2012 For CSRWire November 2012   After the successful rise over the past century, advertising is now a $500 billion plus worldwide industry – helping grow consumer markets for millions of products.  Yet, never before has advertising been such a target of critics and …

A Brief Overview of Why You May not be Able to Resist Advertising with Children and Puppies

The Current State of Ethical Advertising  by Maria O. Pinochet, Ethical Markets Research Advisory Board Historically, the role of advertising has been to communicate the offer of a service or product in order to inform audiences about the details of place and price. In turn, the viewers, listeners and readers …