Listen Up: How One Brand Learned That Greenwashing Is Never an ‘Ethical Choice’

                                  COMMUNICATING SUSTAINABILITY Listen Up: How One Brand Learned That Greenwashing Is Never an ‘Ethical Choice’     Behaviour change starts with listening. In recent weeks, a major global brand may have started listening …

Public Relations Meets Sustainability in Practice

By Rosalinda Sanquiche For the Sustainability Movement to be truly sustainable, organizations must walk the talk.  Companies acting consistently with their talk will be rewarded with increased brand value.  But what happens if the professionals tasked with conveying the corporate sustainability message do not know the language? The October 2011 …

Conference on Certification Consumption and Change

Ethical Markets Media correspondent and director of communications Melanie Feliciano will be covering the D.C. CERTIFICATION CONSUMPTION AND CHANGE conference in Washington, DC, May 24, 2011. This is an international convening of thought-leaders and practitioners working on ethical certification, bringing together 150 thought leaders from social enterprises, leading brands and certifying …