FINALISTS ANNOUNCED FOR ETHICMARK AWARDS HONORING BEST ADVERTISING CAMPAIGNS

For Immediate Release FINALISTS ANNOUNCED FOR 2016 ETHICMARK AWARDS HONORING BEST ADVERTISING CAMPAIGNS  2016 EthicMark® Awards Finalists; Winners Announced at 2016 SRI Conference   Saint Augustine, FL  (August 12, 2016) –  Advertising across all media is expected to reach $579 billion this year.  Out of this global information overload, the …

Is Ethical Advertising Finally Gaining Traction?

Update: Since this article posted, I have been contacted about other positive advertising awards. The Cannes Lion Grand Prix for Good and the D&AD White Pencil are social awareness awards within their larger fields of awards. Agencies submit packages, many with multi-media components, corporate clients and global reach, which creatively …

A Brief Overview of Why You May not be Able to Resist Advertising with Children and Puppies

The Current State of Ethical Advertising  by Maria O. Pinochet, Ethical Markets Research Advisory Board Historically, the role of advertising has been to communicate the offer of a service or product in order to inform audiences about the details of place and price. In turn, the viewers, listeners and readers …