Multiplier Effect/BerkShares on TV again

Channel Five TV out of Boston, a Hearst station, has a program called Main
Streets and Back Roads. On Valentine’s Day they featured the Berkshires. A
whole segment was devoted to BerkShares.

http://www.thebostonchannel.com/video/26866195/detail.html

That¹s BerkShares board member, Will Conklin, describing how when money is
spent at local stores, the multiplier effect on the local economy is much
deeper and wider than money spent at chains or on the internet. The film
crew visits Berkshire Bank to pick up some of that good looking currency,
and then visits Tom¹s Toys to explore what¹s new for their favorite five
year old, stopping after for a treat at Rubi¹s.