“Ethical Markets is following the expansion of all plant-based foods and beverages, since this opening up of our unsustainable global food system is ripe for this necessary disruption, both to reduce the 14.5% greenhouse gases from livestock -raised factory- produced meat, and to improve human health.
See our Green Transition Scoreboard ® reports (free downloads at www.ethicalmarkets.com ).
Hazel Henderson, Editor “
September 6, 2019
Kroger Announces New Plant-Based Line at the Good Food Conference
Yup! America’s largest grocer is rolling out a wide range of new plant-based meat, dairy, and other options (including plant-based burgers, deli slices, queso, and sour cream) as part of the new Simple Truth Plant Based collection. Check it. 
Alpha Foods Launches Breakfast Burritos
We got a first taste of the plant-based startup’s new offerings at the Good Food Conference! Next stop for Alpha Foods’ breakfast burritos: Expo East. Dig in.
This Professor Is Leveling Up Cell-Based Meat Production
Dr. Petra Hanga, a GFI Competitive Research Grant recipient, is working to optimize cell-based meat production by creating a robust and reliable scale-up process for fat and muscle cells. Geek out!
KFC’s Plant-Based Chicken Sells out in Hours
We’re sure you’ve heard, but it’s safe to say the Beyond Meat’s Kentucky Fried Chicken debut was a smash success. See for yourself. 
Every Treasure Hunt Needs a Map
Check out GFI’s Plant-Based Guide to the Natural Products Expo East trade show (September 12-14 in Baltimore). Chart your course, find the plant-based exhibitors and events, and discover key industry insights. Download now.
5 Cell-Based Meat Startups Form Coalition
Memphis Meats, JUST, Fork & Goode, BlueNalu, and Finless Foods established the Alliance for Meat, Poultry & Seafood Innovation (AMPS Innovation). Read More.