NEW METRICS
Do Sustainability Metrics Foster Incremental vs Transformational Change?: Part 20 
In 19 earlier parts of this series, Claire Sommer, Jill Lipoti and Matt Polsky developed 38 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. This Series has been on hiatus for 15 months as the authors pursued other things, such as college teaching, responding to students’ requests for a campus sustainability conference, writing that takes a long view on the development of the sustainable business field, and attending forums on transformational change. Time now to bring some of those experiences to this Series, focusing on a word we’re beginning to see, and expect to see a lot more of: “transformation.”
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WALKING THE TALK
Sustainable Living Products Continue to Drive Unilever’s Growth 
Six years after launching its Sustainable Living Plan, Unilever’s efforts to deliver brands and products with purpose and sustainability at their core are finally paying off. The company revealed yesterday in its Sustainable Living Report that its Sustainable Living brands delivered more than 60 percent of Unilever’s growth in 2016, up from 46 percent last year, and grew more than 50 percent faster than the rest of the business during the same period.
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CLEANTECH
Q&A: How United Continues to Fuel Sustainability in the Air 
When people think of industries making the world a more sustainable place, air travel is likely at the bottom of the list – but United Airlines is one industry leader working hard to change that. Sustainable Brands recently spoke with United’s Director of Environmental Strategy and Sustainability, Natalie Mindrum, to learn more about how the airline continues to fuel its progress on sustainability.
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FINANCE & INVESTMENT
The Biggest Prosperity Opportunity in History: Joel Solomon on the ‘Clean Money Revolution’ 
By 2050, $40 trillion will change hands in North America alone – the largest intergenerational wealth transfer in history – and the effects will transform the world as we know it. This is Joel Solomon’s opening gambit as he launches his passionate and persuasive primer on The Clean Money Revolution: Reinventing Power, Purpose, and Capitalism, published this month. Solomon is Chair of Renewal Funds, a $98 million, mission-based venture capital firm. During his career, he has invested in more than 100 early-stage companies that have returned above market value and driven positive change. Sustainable Brands spoke with Solomon about key concepts in the revolution he is seeding.
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NEW METRICS
Reporting 3.0 ‘Data Blueprint’ Explores Future of Integral Information Systems 
The second in a four-part series on themes explored at the upcoming 4th International Reporting 3.0 Conference, this article tackles the problem of the illusion of progress and how data integration, contextualization and activation are key to identify current gaps and shortcomings in sustainability data and trigger the emergence of a truly regenerative, inclusive and open global economy.
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