“How Can We Market Peace? “by Philip Kotler, Marketing Journal

 “Ethical Markets recommends this article by marketing‘s elder statesman Philip Kotler.  ~Hazel Henderson, Editor”

How Can We Market Peace?
Philip Kotler
At a dinner in Jeddah, Saudi Arabia, in October 2010, the young son of a prominent Saudi Arabian family took me aside and posed a question.  “Dr. Kotler, you have marketed many products and ideas.  You have run many marketing campaigns for causes.  You are well-known for your work in social marketing and social responsibility.  I wonder why you have not run a marketing campaign to bring more peace into the world. I hope that you will do that next.”

Why don’t we have a real Peace Movement in the world?
Learn more >>

ALSO:
Read 
these excerpts from Philip Kotler’s autobiography:
– “Welcome to the Age of Demarketing”
– “Criticisms and Contributions of Marketing”