“Ethical Markets recommends this article by marketing‘s elder statesman Philip Kotler. ~Hazel Henderson, Editor”
How Can We Market Peace?
At a dinner in Jeddah, Saudi Arabia, in October 2010, the young son of a prominent Saudi Arabian family took me aside and posed a question. “Dr. Kotler, you have marketed many products and ideas. You have run many marketing campaigns for causes. You are well-known for your work in social marketing and social responsibility. I wonder why you have not run a marketing campaign to bring more peace into the world. I hope that you will do that next.”
Why don’t we have a real Peace Movement in the world?
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