Green My Parents – A Cause worth Spreading
GreenMyParents, a global movement aimed at empowering youth to play leadership roles in building a sustainable economy, shows us through their latest video manifesto that as brands play an integral role in shaping a sustainable future they will find their greatest champions in today’s youth.
In the video manifesto titled “You’re Welcome!,” youth champions invite brands to join in their movement as an integral piece of the sustainability puzzle. They challenge the notion that brand marketing and authenticity are opposed – for them it is not an either/or equation. By aligning their efforts with the passions and causes of youth, brands can create communications that are transparent, authentic, and truly resonate.
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