Go Big or Go Home! Defining Beneficial Scale

Ethical Markets is proud  of our colleague Benjamin Bingham and happy to  post his thoughtful article .  Hazel Henderson, Editor

At Sustainatopia 2015 in Los Angeles, an underlying question was how are we going to scale good stuff? In the past, the word “scale” did not automatically bring growth to mind. Mostly a noun referring to an instrument that weighed things in the balance (unless you were scaling a mountain perhaps to measure it), the ancient image of the scales in the constellation of Libra was imprinted in humanities unconscious, and depicted in Egyptian tombs where the soul’s worthiness was weighed against a feather at the end of life. Now, “scale” seems to be primarily a verb, meaning to grow without reference to balance at all.

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