MARKETING AND COMMUNICATIONS
Virgin Unite’s Global Goals Alliance Enlisting ‘People Power’ to Help Fight for SDGs
The 17 Global Goals (also known as the Sustainable Development Goals or SDGs) launched late last month by the United Nations aim to achieve three main objectives in the next 15 years: end extreme poverty; fight inequality and injustice; and tackle climate change. Since the launch, various companies and leaders have pledged to do their part to achieve the goals; now, the latest push is to build worldwide public awareness of the goals through various efforts to “tell everyone” (#TellEveryone.)
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COLLABORATION
First Draft of COP21 Climate Agreement Released, with Glaring Omissions
This week, the first draft of the new climate change agreement set for COP21 was presented to governments. The 20-page draft is riddled with brackets, which will be the subjects of negotiation. The issues of mitigating climate change and capacity-building for developing countries may be among the key points of discussion. A point of contention for external stakeholders may be what has been removed from the agreement; previous texts have included over 80 pages.
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MARKETING AND COMMUNICATIONS
Money Talks — the Dark Secret of the Sustainability Event Circuit
If you are a sustainability practitioner and attend events on the topic — do you know the approach those events take to recruiting speakers, and do speakers have to pay to play? Do you know which experts are onstage because of their marketing budgets and which are there on merit? If you don’t, I suggest you try and find out. A number of events have a policy of giving speakers slots based upon direct payment, or for associated sponsorship. The speakers at such events have paid for the privilege of sharing their wisdom.
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