2014 EthicMark® Awards Finalist Announced

For Immediate Release

2014 EthicMark® Awards Finalist Announced

Saint Augustine, FL – August 13, 2014 — Ethical Markets Media and the World Business Academy announce the finalist for the 2014 EthicMark® Awards for ads and media campaigns that “uplift the human spirit and society.” Nominations were open to campaigns representing socially responsible advertising and media communications, running between June 2012 and June 2014. The EthicMark® Awards, founded in 2004 by futurist Hazel Henderson, seek to transform advertising by demonstrating the power of media campaigns to inspire, focus on human potentials and further both public and legitimate private interests.

The 2014 finalists in the For Profit category are:

Hana Water Billboard from Shokobutsu Hana, Philippines

IEX About Trading from IEX, Canada

Smart e-Bike from Mercedes Benz, Germany

Solar Roadways from Solar Roadways, USA

Unsung Hero from Thai Life Insurance, Thailand

 

The 2014 finalists in the Non-Profit category are:

Don’t Frack My Mother from ArtistsAgainstFracking.com, USA

Imagine, I am I can from the Empowerment Institute, Global

Liter of Light from ALiterOfLight.org, Philippines

Music Above Fighting from MasterPeace.org, Global

Superformula from the A.C. Camargo Cancer Center, Brazil

 

EthicMark® award-winning companies are recognized for the value of their message, product or service and company culture. This all-encompassing standard ensures the integrity of the Awards and the esteem accruable to winners’ reputations. “We are excited to see so many international entries among these finalists from Asia, Europe, Latin America and Canada, as well as the USA,” says Hazel Henderson.

 

Goals and criteria used by the world-renown experts on the international 50-member Judges Panel include:

  • Portray and reinforce healthy lifestyles and behavior for consumers, youth and community
  • High standards of integrity, responsibility, trustworthiness, transparency and fairness
  • Avoid promoting self-destructive or socially irresponsible behavior, particularly to young people
  • Avoid exploitation of violence, cruelty, sensationalism, and degrading and pathological portrayals
  • Respect consumers by refraining from using greenwashing, exaggeration, fear or brain science
  • Respect diversity and human rights

 

Winners model and publicize the value of

  • ethics in well-functioning markets in democratic societies;
  • messaging to simultaneously promote what is good for business, society and the planet;
  • businesses paying attention to the triple bottom line—profits, people and the planet— noting that such businesses prosper more than those narrowly focused only on profit.

“It’s gratifying to see so many inspiring campaigns among our 8th Annual EthicMark® finalists – shows we are helping the innovators and raising the bar,” says Rinaldo Brutoco, president of the World Business Academy and co-chair of the EthicMark® executive committee with Henderson. The annual EthicMark® Awards are presented in partnership with ESPM, one of Brazil’s premier institutions of higher education in communication, marketing and business management. Other partners include GlobeScan, TBLI, Sustainable Brands and Tomorrow’s Company.

The winner from each category will be announced at the fall SRI Conference on Sustainable, Responsible, Impact Investing, November 9-11, 2014, in Colorado Springs, CO.

 

 

Contact:

 

Rosalinda Sanquiche

Acting Executive Director, EthicMark® Awards

Ethical Markets Media, LLC (USA and Brazil)

[email protected]

904-829-3140

For Immediate Release

 

2014 EthicMark® Awards Finalist Announced

 

Saint Augustine, FL – August 13, 2014 — Ethical Markets Media and the World Business Academy announce the finalist for the 2014 EthicMark® Awards for ads and media campaigns that “uplift the human spirit and society.”  Nominations were open to campaigns representing socially responsible advertising and media communications, running between June 2012 and June 2014.  The EthicMark® Awards, founded in 2004 by futurist Hazel Henderson, seek to transform advertising by demonstrating the power of media campaigns to inspire, focus on human potentials and further both public and legitimate private interests.

 

The 2014 finalists in the For Profit category are:

Hana Water Billboard from Shokobutsu Hana, Philippines

IEX About Trading from IEX, Canada

Smart e-Bike from Mercedes Benz, Germany

Solar Roadways from Solar Roadways, USA

Unsung Hero from Thai Life Insurance, Malaysia

 

The 2014 finalists in the Non-Profit category are:

Don’t Frack My Mother from ArtistsAgainstFracking.com, USA

Imagine, I am I can from the Empowerment Institute, Global

Liter of Light from  ALiterOfLight.org, Philippines

Music Above Fighting from MasterPeace.org, Global

Superformula from the A.C. Camargo Cancer Center, Brazil

 

EthicMark® award-winning companies are recognized for the value of their message, product or service and company culture.  This all-encompassing standard ensures the integrity of the Awards and the esteem accruable to winners’ reputations.  “We are excited to see so many international entries among these finalists from Asia, Europe, Latin America and Canada, as well as the USA,” says Hazel Henderson.

 

Goals and criteria used by the world-renown experts on the international 50-member Judges Panel include:

  • Portray and reinforce healthy lifestyles and behavior for consumers, youth and community
  • High standards of integrity, responsibility, trustworthiness, transparency and fairness
  • Avoid promoting self-destructive or socially irresponsible behavior, particularly to young people
  • Avoid exploitation of violence, cruelty, sensationalism, and degrading and pathological portrayals
  • Respect consumers by refraining from using greenwashing, exaggeration, fear or brain science
  • Respect diversity and human rights

 

Winners model and publicize the value of

  • ethics in well-functioning markets in democratic societies;
  • messaging to simultaneously promote what is good for business, society and the planet;
  • businesses paying attention to the triple bottom line—profits, people and the planet— noting that such businesses prosper more than those narrowly focused only on profit.

 

 

“It’s gratifying to see so many inspiring campaigns among our 8th Annual EthicMark® finalists – shows we are helping the innovators and raising the bar,” says Rinaldo Brutoco, president of the World Business Academy and co-chair of the EthicMark® executive committee with Henderson.  The annual EthicMark® Awards are presented in partnership with ESPM, one of Brazil’s premier institutions of higher education in communication, marketing and business management. Other partners include GlobeScan, TBLI, Sustainable Brands and Tomorrow’s Company.

 

The winner from each category will be announced at the fall  SRI Conference on Sustainable, Responsible, Impact Investing, November 9-11, 2014, in Colorado Springs, CO.

 

 

 

Contact:

 

Rosalinda Sanquiche

Acting Executive Director, EthicMark® Awards

Ethical Markets Media, LLC (USA and Brazil)

[email protected]

904-829-3140