Lean in to Your Role as a Leader at SB’19 Detroit

Jay Owen Leave a Comment

Calendar
Tickets
When:
June 3, 2019 – June 6, 2019 all-day
2019-06-03T00:00:00-04:00
2019-06-07T00:00:00-04:00
Where:
Cobo Center
Cost:
2995
Contact:
Event website

SB’19 Detroit

Join SB’s global flagship and learn how your brand can Deliver the Good Life and win in the market.

The Market is Changing

Within a landscape of economic and political volatility, many of the world’s largest businesses are being cast as irrelevant, insincere. Disruptors and D to C brands are redefining the marketplace while established brands are struggling to maintain growth.

Consumers are Demanding More

According to research conducted by both Sustainable Brands and Harris Poll, consumers are shifting away from the pursuit of money, status and personal achievement, focusing instead on balance, simplicity, along with greater connection to family, community and the environment as a foundation of a Good Life. Moreover, consumers are looking to brands to bring those elements into their daily lives and 80% of them say they will financially support brands who help them live a Good Life.

An Opportunity for Forward-thinking Brands

At SB’19 Detroit, brands can gain the tools they need to move from traditional marketing to mattering to people and learn how to incorporate the concepts of ‘balance,’ ‘simplicity’ and ‘moderation’ that consumers now crave. They can use science, technology, storytelling and unlikely partnerships to meet the underlying demand for The Good Life and ultimately win in the market.

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