EthicMark® Awards Honor Best Socially Responsible Advertising Campaigns of 2014

COLORADO SPRINGS, CO. (November 9, 2014) — Thai Life Insurance from Thailand and ALiterofLight.org from the Philippines are the 2014 winners of the EthicMark® Awards for advertising and media campaigns that “uplift the human spirit and society.”

Ethical Markets Media and the World Business Academy announced the winners at the opening dinner of The 25th annual SRI Conference on Sustainable, Responsible, Impact Investing at The Broadmoor in Colorado Springs, Colorado. Former Congresswoman Claudine Schneider introduced each of the awards and videos to the gathering of investors and investment professionals, demonstrating the positive impact of marketing their sustainability mission.

Unsung Hero from Thai Life Insurance won in the for-profit category, showing how small acts of kindness enrich the life of the giver.

Liter of Light from ALiterOfLight.org shows an ingenious and simple way to light rooms in homes, which otherwise have limited use during dark hours, expanding opportunities for family interaction, study and other productive activities.

The EthicMark® Awards, founded in 2004 by futurist Hazel Henderson, seek to transform advertising by demonstrating the power of media campaigns to inspire, focus on human potentials and further both public and legitimate private interests. Unlike other advertising and marketing awards, EthicMark® award-winning companies are recognized for the creativity of their message, the value of the product or service and quality of the company culture. This all-encompassing standard ensures the integrity of the Awards and the esteem accruable to winners’ reputations.

“My hearty congratulations to our two outstanding winners!”, said founder Henderson, president, Ethical Markets Media (USA and Brazil). “They stand out over our worldwide nominations and inspire us all to higher uses for advertising and all global media.”

Judges for the awards used the following criteria: portrayal of healthy lifestyles and behavior for consumers; high standards of responsibility and trustworthiness; respect for diversity and human rights, and avoiding sordid, sensationalist, or degrading depictions. Winners model and publicize the value of ethics in well-functioning markets while simultaneously promoting what is profitable for business, society and the planet. The judges for the 2014 awards may be found here.

The annual EthicMark® Awards are presented in partnership with: The SRI Conference; ESPM, one of Brazil’s premier institutions of higher education in communication, marketing and business management; GlobeScan; TBLI; Sustainable Brands; and Tomorrow’s Company.

 

About Ethical Markets Media (USA and Brazil)

Ethical Markets Media (USA and Brazil) is a micro-multinational social enterprise, certified B Corporation, with the mission of reforming markets and metrics while helping accelerate and track the transition to the green economy worldwide with the Green Transition Scoreboard®, Ethical Biomimicry Finance® Transforming Finance TV Series and research and daily news at www.ethicalmarkets.com.

 

About the World Business Academy

The World Business Academy is a non-profit business think tank and network of business and thought leaders founded in 1986. Led by its Founding President, Rinaldo Brutoco, the Academy’s work and extensive publications address the challenge of innovation and values-driven leadership, renewable energy and climate change, sustainable business strategies, and global reconstruction.

 

About The SRI Conference

The SRI Conference (http://www.SRIconference.com) is the leading forum for the sustainable, responsible, impact (SRI) investors and investment professionals in North America. For more information about the agenda or sponsorship opportunities, please contact Krystala Kalil, at 888-774-2663 or [email protected].

 

MEDIA CONTACT

Patrick Mitchell, The SRI Conference, 703-276-3266 or [email protected]; AND

Rosalinda Sanquiche, Ethical Markets Media, 904-829-3140 or [email protected]