Greentech Media, the source that brings you daily news, market research, and industry events, invites you to take advantage of the following complimentary white papers, videos, reports, and more from across the energy system in our Resource Center.
Greentech Media, the source that brings you daily news, market research, and industry events, invites you to take advantage of the following complimentary white papers, videos, reports, and more from across the energy industry. Enjoy these and all our other resources available at www.greentechmedia.com
The world is a really noisy place. It can be incredibly challenging to deliver messaging to your customers that gets their attention and gets results. Your best chance is to personalize your communication and engage customers at the individual level at every touch point. The right approach to personalization is good for both you AND your customer, helping you become a trusted purveyor of useful, relevant content. While email is one of the most impactful and cost-effective channels for personalizing your messaging to customers, the same level of personalization can be applied across all channels and initiatives. This is great news, because now more than ever, utilities need to connect with customers on a more meaningful level. Personalization is a strategic imperative.
Like every innovation, residential solar PV is making its way through the technology adoption lifecycle. The ‘chasm’, or gap between the early adopters and early majority customers, is where most new technologies fail and where countless companies die. Except for Hawaii, every solar market in the U.S. is still tapping into the ‘innovator’ and ‘early adopter’ population. Even in California, residential solar has yet to ‘cross the chasm’ and reach mainstream consumers.
2017 was one of the most exciting years yet for energy storage, as several markets saw formative policy developments, interesting business models materialize and a rush of corporate merger and acquisition activity. A total of 1.4 gigawatts and 2.3 gigawatt-hours of energy storage was deployed globally in 2017, with Australia taking the pole position in terms of power capacity at 246 MW, while the U.S. market led the world in terms of energy capacity at 431 MWh.